I have taken great care to create a proposal that encompasses my business plan/model, as fully as possible. However, I don’t feel a business plan can fully encapsule the true “Why?” of my business, and therefore demonstrate the need of this in our community.

            I have been on a journey of self-growth for many years, and one thing I have found is that the struggle comes not from the lack of resources, but the lack of guidance. What my company offers could easily be found from a Google search. However, what people face in doing so… is an onslaught of information. We end up drinking from the self-help firehouse. Inevitably, we give up before we can make any real progress. I have made it my business to learn how to make these lifestyle goals/changes accessible to the common man & woman. In doing so, I’ve learned that what is really needed to make a lifestyle change, or to adjust our own personal circumstances… is a small spark. 

            That is why I have chosen these three avenues (Yoga, Skating, & Hula Hoops) as my methods of operations. It has been through these activities, that I have seen people’s spark and passions come to life. And, in finding those passions, the small fire within spreads and takes root in every aspect of their lives. I have witnessed shy meek individuals become board room members. I have witnessed battered women leave toxic situations. All of this because they believed in themselves, a natural byproduct of attempting something new (and with the right teacher, succeeding!)

            My community needs the services I offer, because I focus on health and safety and go at a pace according to the individual. In other programs, I see people being pushed ahead faster than their capabilities allow. I see injury, and worse… I see people losing the spark that drew them to those activities. My services not only teach fun new healthy hobbies, but they also teach people boundaries, and how to apply them in the real world. 

            My services range from Yin yoga, Yoga Trapeze, Feet Up Yoga, Beginner Roller Skating, Beginner Roller Derby, Beginner Hula Hoop, Meditation coaching, private yoga, hoop, & skate lessons. I have close relationships with various individuals in the Skate community. (ChicksInBowls Houston, SSRD & Roller Pump, Houston Men’s Roller Derby, Conroe Roller Derby, Various skating rinks in the community, etc.) My goal is to generate comradery among all these outlets of individuality and creativity to bolster community morale.

            To do this, I need a facility to work out of. Currently bouncing around from park to park does not make for consistent business. The interest is there, but the home base is not. I am currently operating mostly out of my home, but I know that if I can bring this dream forward with the authority & professionalism of a store front… I can change the lives of hundreds, if not thousands. Annually!

I thank you, greatly, for your time and consideration.

Lindsay Miller

This business plan is written to describe LITFOXZEN LLC business activities and we also seek an investment fund of $100,000 from interested investors. Adequate market strategies will also be in place to ensure that a large population of our target market is informed about our business. 

In summary, the business plan is intended:  

·        To provide a blueprint for the business and provide details of its activities.

·        To provide market insights that aid the feasibility study of the business.

This business plan also highlights our operational plan, our vision and mission statements, the business objectives, our products, and the marketing plan, among other contents of the business plan. 

Some of the statements contained in this Business Plan, includes information incorporated by reference, discuss future expectations and projected financial success gathered by the management, which is believed to be ultimately significant. Those statements are subjected to both known and unknown risks, uncertainties and other unforeseen factors, which could be beyond the management control.

Important factors that may cause the actual results to differ from those expressed within may include, but are not limited to:

v The success or failure of the company’s effort to successfully market its services as scheduled.

v The company’s ability to maintain substantial level of returned customer and a growing referral base.

v The effect of changing legislation and government regulation.

However, the assumptions disclosed herein are those that management believes are significant to the growth of the company.

The rule of thumb in choosing a business to launch is to look out for a business whose products or services are needed in our everyday life. Starting a health and fitness center can come in handy if you have the business exposure and financial requirements.

LITFOXZEN LLC is arevolutionary new health and fitness center located in La Marque, Texas, USA that specializes in offering wellness program and fitness techniques to our clients that will serve as a comprehensive health initiative designed to maintain or improve their personal well-being through Yoga practices and other fitness practices for both kids and adults. The varieties of fitness/wellness services we offer in our center are:

·        Yoga classes for beginners and new skaters with a focus on strength, health, restoration, relaxation, release, well-being, and meditation. Examples of our yoga practice are restorative, chair and children's yoga (coming soon)

·        Roller skate lessons (beginners, adults, children, women/mothers i.e. stroller skate lessons, kids lessons, Beginner derby lessons)

·        Hula Hoop beginner lessons

At LITFOXZEN LLC, we also offer general life coaching courses that allow goal setting, confidence building and authentic self-coaching. We help individuals create the changes they want in all aspects of their lives. We will help our clients achieve positive transformative change and partner with our clients to create a successful personal growth strategy with the intention they will reach their goals putting them onto the life path they truly desire and enabling them to become the best version of themselves as they are inspired to reach their perspective of success.

LITFOXZEN LLC believes in building lifelong relationships, strategizing solutions for growth. With long-lasting, distinctive, and substantial solutions, we sustain to improve network and communication performance. We believe in performing the best and deliver maximum leverage to our clients, building a brighter future together. 

In order to ensure that our brand acquires and keeps customers in the critical market segments quickly and effectively, LITFOXZEN LLC plans to utilize strong strategic marketing plan and a variety of brand-building tactics to ensure its brand exposure. We have backed everything with intensive research, and an almost obsessive drive to improve and innovate our services. 

Paramount marketing strategies proven to boost business publicity and awareness will be carried out to ensure the necessary awareness and advertisement is achieved for our company both locally and nationally. Digital methods as well as conventional strategies will be implemented in reaching our target audience. Social media platforms will be fully utilized; search engine optimization will also be leveraged on.

A key factor of business we shall not handle with levity is client satisfaction. We will ensure the highest quality of services at all time to meet or surpass our client's expectation. We will ensure that every client’s needs and requests are duly and properly understood to enable us to understand the best angle to come in and offer our services.

1.1 Management Team

The CEO of LITFOXZEN LLC is Lindsay Miller, a passionate and open-minded individual prepared to harness all her strength, availability and professionalism to catapult the business to a greater height.

Lindsay is highly knowledgeable in this industry with over 20 years of experience in skating, 6 years in skate coaching, 1 year in Yoga, less than 1 year in hoop coaching, 3 years in Life coaching and 5 years in business administration.

LITFOXZEN LLC has an insatiable desire to create value by building upon each other’s capabilities through collaboration, and by motivating to take action while providing support and guidance through the process to achieve greatness. 

1.2 Risk management

LITFOXZEN LLC is not exempted from the risks every health and wellness business is exposed to. With the emergence of our business, the possible risks are wide acceptability as a viable substitute for others, capital injection to launch and stabilize business growth and the need for a positively strong marketing program.

Different strategies will be put in place to ascertain that the risks to our business are controlled or minimized. These strategies include;

●       Investing sufficient funds into the business to meet all required business operation requirements.

●       Adopting effective strategies to promote our brand and general services

●       Minimizing overhead costs, which increases the bottom-line profit

●       Building strategic and symbiotic partnerships with necessary companies.

●       Building a sufficient client base 

●       Providing a constant and effective communication link

●       Employing competent and experienced staff

1.3 Goals and objective

Our Goals

The goal of every business is to be successful. By success, it means a large client base, constantly increasing patronage, and hence, rapid business growth.

●       LITFOXZEN LLC paramount goal is to provide effective, efficient and customer-focused solutions.

●       Our goal is to offer a standard and professional physical training and other related services in a highly secured and conducive learning environment to all our clients. 

●       Our goal is to bring wellness and the fitness lifestyle to the American community to address the mental, emotional, physical, and spiritual trauma that has been bestowed upon the entire race.

●       Our goal is to train people and enhance the quality of life

●       Our goal is to help make this world a better place, focusing on the health of not only ourselves but the health of other people

●       Our goal is to develop an effective platform and make it accessible to as many people to use and learn from

●       Our goal is also to run a business that will not only succeed in revenue and size but will also have a landmark impact locally and nationally.

Our Objectives

The following are the objectives of the company:

●       Maintain a steady growth in sales volume that will sustain the business long-term.

●       To generate a revenue of $90,000-100,000 within the first year of operation

●       To hold a safe space for those wanting to dive into their spiritual self and possibly explore healing.

●       Establish a facility/home base of operation

●       Create & Maintain a consistent class schedule

●       Increase employees by 3 in year one

●       To promote and enhance our business in every ramification through premium quality and well-structured service measures

●       To launch a laser-focused marketing campaign in a controllable and measurable market that will drive customers toward the company's website

●       To build a good reputation and connections in the industry.

●       Establish a minimum of 95% clients satisfaction rate to establish long-term relationships with our clients and create word-of-mouth marketing

●       To achieve a consistently increasing marginal profit

●       To achieve a payback on investment within 2 years

●       Exceed client expectations with superior pricing

 

 

 

1.4 success factors

A critical success factor that is pertinent to the growth of our company is the number of clients we are able to attract with our standard service. Our effort as a company will continually focus on increasing and improving our client base. 

This would easily be achieved through ascertaining the following:

❖    Fluid Transition: We will ensure that we flow with the trends and stay relevant and promote our business practices by integrating more innovative and creative service methods.

❖    Budget Adherence: The most critical success factor faced by the company is proper management of its budget and successful completion of the company’s initial funding

❖    Improvements: In an effort to earn and maintain an impeccable image, we will always look for innovative and creative methods towards improving our services. We will not slow down a bit in our pursuit to always satisfy our customers with new, modern and innovative methods and approaches towards delivering quality services.

❖    Knowledge about the Industry: We aim to continue to update our knowledge with latest and most profitable industry techniques and ideas that comply with local and international industry standards by keenly following the trends, and learning from established players as well as bringing about new ideologies.

❖    Communication: We will adopt a flawless communication channel to all clients, which will enable excellent business transactions as well as a platform to make enquires and provide solutions to them instantly.

❖    Social Media Footprint: It will be necessary for the company to create and maintain a strong social media plan with experienced professionals to execute the plan.

v Continually learn from client’s feedback  

1.5 core values

At LITFOXZEN LLC, we will uphold premium and distinct values such as:

♣      Effective Services

♣      Efficient Solutions 

♣      Integrity

♣      Customer-focused analysis

♣      Quality

♣      Affordability

♣      Excellent client relationship

1.6 guiding principles

The following are the principles that guide LITFOXZEN LLC; not only collectively as a company but also as an individual associated with LITFOXZEN LLC.

-         We will be true to our aspirations and ourselves.

-         We will plan for success and execute the plan.

-         We will build enduring and meaningful relationships.

-         We will communicate with clarity and professionalism.

-         We will cultivate a winning culture.

 

 

 

2.1 company summary

LITFOXZEN LLC is arevolutionary new health and fitness center located in La Marque, Texas, USA that specializes in offering wellness program and fitness techniques to our clients that will serve as a comprehensive health initiative designed to maintain or improve their personal well-being through Yoga practices and other fitness practices for both kids and adults.

At LITFOXZEN LLC, we understand the need to be flexible and responsive, to satisfy our clients by offering them what they want, when they want it, and before the competition can deliver it. We believe that customer service should be proactive, informative in nature, intent-driven.

LITFOXZEN LLC is committed to building its business on professionalism, courtesy, reliability, and demonstrates its dedication while building relationships with customers to ensure constant revenue from its services. With the intent to build a nationally recognized brand, the company will hire reliable employees, stay present, keep a good business credit rating, keep claims to a minimum, and achieve its goals quickly and develop a strong reputation for excellence. 

LITFOXZEN LLC will at all times demonstrate her commitment to sustainability, both individually and as a company, by actively participating in our communities and integrating sustainable business practices wherever possible. We are committed to growing our business through embracing technology, developing strong partnerships and by emphasizing on providing high levels of customer satisfaction.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely whenever they use our services. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

2.2 Customer Management

Initial customer relations will take form by providing high quality services and standard and conducive environment, offering attractive pricing, working under agreed schedules and practicing good customer service and conflict resolution strategies. The prices vary according to the specifications established by customer. 

2.3 Mission Statement

The mission statement of LITFOXZEN LLC is to help people journey within to see that they have everything they need to change their own lives and to instill confidence in others, to pursue their most authentic paths with the help of our holistic wellness/fitness programs. We want to improve the quality of life, and create an overall feeling of alignment using a holistic approach that echoes throughout the whole of humanity.

We want to provide the highest level of service while individualizing every customer and maintaining integrity, fairness, and enhancing quality of life.

We see ourselves as a trusted company. This is part of our very name. It means that our clients can rely on us for the best wellness/fitness programs.

2.4 Vision Statement

Our vision is to become the number one health/fitness center that provides affordable and accessible health & wellness opportunities. Our aim is to provide care for not only physical aspect, but also help individuals build confidence in walking their most authentic walk.

We hope to bring a positive community outreach, to provide after school programs, to instill a sense of comradery and community. 

We want to capture a large percentage of country landscape in just a few years of business operation. We aim to attain the climax spot in the market as soon as possible as well. Our vision reflects our values: integrity, service, excellence, and teamwork.

2.5 Company Description

 | Company Name | LITFOXZEN LLC
| Location | 3127 Mar Ann Dr. La Marque, TX 77568
| Business Owner | Lindsay Miller
| Legal status | LLC
| Website | www.litfoxzen.com
| Email | [email protected]
| Phone Number | 4092175987

3.1 Pilates & yoga studios market outlook – 2025

The Health and Wellness industry encompasses all activities which promote physical and mental wellbeing: from yoga to healthy eating, personal care and beauty, nutrition and weight-loss, meditation, spa retreats, workplace wellness and fitness.

The Pilates & yoga studios market size was valued at $87,926 million in 2017, and is projected to reach $215,811 million by 2025, growing at a CAGR of 11.7% from 2018 to 2025.

Pilates & yoga studios offer workout sessions with instructors, providing coaching and motivation needed to achieve fitness. Pilates focuses on core strength, awareness of breath, and alignment of the spine, while yoga is an entire compendium of exercises designed to stimulate and rejuvenate the entire body.

Rise in health awareness, increase in disposable incomes in developing countries, and popularity of physical fitness activities drive the growth of the Pilates & yoga studios market. Pilates & yoga studios market players have adopted promotional & marketing activities as their key strategy to increase their market reach.

Increase in prevalence of obesity and rise in health consciousness majorly boost the growth of the global Pilates & yoga studios market. Furthermore, surge in number of Pilates & yoga memberships and increase in government initiatives to promote healthy life fuel the rise in participations in Pilates & yoga. However, presence of other alternatives such as multi-specialty gym, fitness centers, and therapy classes hampers the Pilates & yoga studios market growth. On the contrary, improvement in lifestyle, increase in youth population, and rise in per-capita income in the developing countries are the factors anticipated to provide lucrative opportunities for the Pilates & yoga studios market growth.

The global Pilates & yoga studios market is segmented based on activity and region. Based on activity, the Pilates & yoga studios market is categorized into yoga classes, Pilates classes, Pilates & yoga accreditation training, and merchandise sales. Based on region, the Pilates & yoga studios market is studied across North America (U.S., Canada, and Mexico), Europe (UK, France, Germany, Italy, Spain, and rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa and rest of Latin America).

The yoga classes segment occupied the highest market share as yoga is known to counter-balance the stressful and overworked lifestyle, which lacks proper exercise and relaxation. The Pilates classes segment is the second most preferred exercise, owing to the associated benefits for strengthening muscles. The Pilates & yoga accreditation training center provides clients with professional certified trainers to carry out the exercise in a disciplined manner. Whereas, the merchandise segment covers the revenue generated through sales of various accessories that are used in yoga and Pilates activity.

As per region, the Pilates & yoga studios market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The penetration of the Pilates and Yoga Studios is high across Asia-Pacific followed by North America. In Asia-Pacific, the increased Pilates & yoga studios market share is mainly driven by rise in consumer spending on health, whereas the North American Pilates & yoga studios industry growth is driven by increase in number of American yoga practitioners. There European market is driven by the efforts of corporate participation and insurance company that offers reimbursement for the part of course fees.

U.S. held nearly two-fifths share of the global market in 2017. The popularity of yoga and its practice is visible in many ways, such as the sheer number of yoga studios in the U.S., along with the sale of yoga gear at various yoga studios. Also, the number of American yoga practitioners has increased to over 36 million in 2016, increasing from 20.4 million in 2012.

There has been an increase in the interest in yoga and Pilates over the past two decades, driven by fitness trends and rise in awareness of alternative health practices in the U.S. There is a surge in the number of studios offering classes owing to rise in consumer interest. Consequently, the number of industry studios is expected to increase during this period. This growth has been a result of the increase in popularity of Pilates and yoga among the U.S. population. According to the data provided by the Sporting Goods Manufacturers Association, yoga participation has increased about five times, over the past few years. Furthermore, while the majority of yoga and Pilates participants are women, participation rates among men have increased over the five-year period, thus boosting industry growth.

The market is highly fragmented and has a very low market share concentration. Most players operate in limited number of locations to cater the growth of the local market. There has been an increase in the industry concentration over the past five years. The consolidation, has largely occurred as larger companies expand, opening at new locations and acquiring existing studios to grow their existing customer base and enter new regional markets. In addition, annual/quarterly membership plans have become quite popular, stabilizing revenue for the service providers.

Key leading players operating in the Pilates & Yoga Studios industry are Alona Pilates, Authentic Pilates Ltd, Body&Soul yoga club(china), CORE PILATES, Fitness Firm Yoga and Pilates Studio, Fitness Unlimited, Flex Studio, M Pilates+Yoga, Pilates Plus LLC, and Studio Pilates & Yoga, LLC.

Other players in the Pilates & Yoga Studios industry include Endurance Pilates & Yoga, CORE Pilates & Yoga Studio, Breathe Pilates & Yoga, Pure International, The flow yoga and Pilates, Azulfit, The Movement Studio, Power Pilates Studio, Absolute Pilates SA, and Pilates Unlimited.

 Key Statistics on Yoga: Infographic

·        36 million Americans practice yoga.

·        There are thought to be 300 million yoga practitioners worldwide.

·        Between 2012 and 2016 the number of Americans doing yoga grew by 50%.

·        Approximately one in three Americans have tried yoga at least once.

·        The number of over 50s practicing yoga has tripled over the last four years.

·        Flexibility and stress relief are the most popular reasons for starting yoga.

·        Americans spend $16 billion on yoga classes, clothing, equipment, and accessories each year.

·        There are currently 6,000 yoga studios in the US.

3.2 Life coaching industry today

The life coaching industry consists of leadership, executive, personal improvement, relationship, organizational, career coaching, spiritual coaching, and several other niches. The industry includes practitioners that primarily help clients set and achieve personal goals. Such goals can pertain to a client’s career, personal life, or interpersonal relationships. Life coaches are not psychologists, mental health counselors, or business analysts. However, you do see a vast number of these professionals incorporating life coaching approaches in their practice and business. As of 2018, the International Coach Federation boasts a whopping 53,300 members and is on a steady growth trend. (ICF members & coaches only). It is also estimated there are over 100,000 life coaches around the world today.

Statistics show that more and more organizations are hiring life coaches instead of mental health counselors to work in-house with employees seeking future-focused approaches in their life situations. One significant challenge still plaguing the industry is the fact that it remains an unregulated field. There are no state licensing requirements, and so concerns for accountability and quality are frequently raised.

THE SIZE OF THE LIFE COACHING MARKET

According to Marketdata, it is estimated that the total U.S. personal coaching market size was worth $1.08 billion in 2017, up 6.5% from the previous year. The overall market is forecast to grow at a 5.4% average annual pace, to $1.38 billion by 2022. Research further shows that there will be a brief slowdown in 2019 due to a possible recession. A recent ICF study, conducted by PriceWaterhouseCoopers involving nearly 6,000 coaches around the world found that the average annual salary of a full-time coach was just over $82,000. This study declared the average income of a part-time coach was only over $26,000.

Life coaching has been the second fastest growing industry in the world for over ten consecutive years, behind only IT, according to Real Business.co.uk. The personal development industry is currently worth $11.6bn and is expected to rise at a staggering rate of 6% per annum.

Bibliography:

Importance of this research to LITFOXZEN LLC 

The scope of these researches is to give LITFOXZEN LLC a general market view, trends and statistics of the services she is about to offer. Also to see how it can turn the market table to its own favor, by using this analysis to gain edge over its competitors.

3.3 TARGET MARKETS

Before arriving at the conclusion of developing our business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. As a result, we found that Texas just might be our best bet, as we are sure to attract different people in need of our services. Our target market are:

·        Adults within the age range 18-65 

·        Mothers/Women

·        Parents with children (8-17) for our youth programs

The main locations our business will be targeting are:

·        La Marque, TX

·        Texas City, TX

·        Galveston, TX

·        Hitchcock, TX

3.4 Competitors Analysis      

The possibility of the emergence of other companies is not without our notice also. Some of our competitors are: 

·        www.rollerpump.com

·        www.hoopcubed.com

·        www.theyogahaven.net

We have done our homework and we have been able to highlight some factors that will give us a competitive advantage in the marketplace; some of the factors are competence, trust, honesty, effectiveness and excellent relationship management.

 

We are committed to the client’s satisfaction and fulfilling their demands. The following are what we believe in making us unique:

Professionalism: Every member associated with our company will appear as professional as possible, to help us achieve a significant edge in the business.

Exceptional Services: We will approach all our customers with all sense of touches of humor so that they feel the fun of patronizing us more.

Recommendation: We are confident of delivering exceptional customer services; thus, it will enhance the confidence of our customers to refer us to others. Risks are managed even before they are encountered.

Based on the competitive analysis, some of the key factors that will give us an edge over our competitors are;

3.5 swot analysis

 
 The SWOT analysis includes the Strength and Weakness possessed by LITFOXZEN LLC and the Opportunities and Threat we face as challenges as we go into day-to-day activities and business operations.

Strengths  

●       Highly experienced, credible and determined owner

●       United and reputable management team

●       We focus on a more holistic health awareness/experience

●       Competitive and affordable pricing system for easy and quick market penetration

●       Our unshakable plan to create a business model that attract prospective clients

Weaknesses

●       Building a cycle of clients may take time 

●       New business in an area dominated by competitors 

●       Growth may be slow due to the presence of giants in the market

Opportunities     

●       Opportunity to operate our business and stand for uniqueness in Texas.

●       Increasing demand for Yoga and other fitness programs in the United States

●       Increasing local and national population

●       Opportunity to run a profitable and successful business

●       Opportunity to compete and secure a strong position in the industry

Threats

●       The possibility of business imitation

●       The need to grow rapidly over the next 3-5 years

●       The necessity to secure substantial capital injections to foster growth

●       One of the major threats that confront businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn affects businesses negatively. 

4.1 competitive strategy

Our competitive advantages are the factors that differentiate the company from competitors. LITFOXZEN LLC will differentiate itself from the competitors with the following:

⮚    The guaranteed high rate of satisfaction

⮚    Specifically, personalized services

⮚    Affordable pricing

⮚    Excellent customer service

⮚    Utilizing data and statistics to provide high class information 

⮚    Social experience and enjoyable platforms for our customers

⮚    Modern equipment and facilities that are proven for promoting our business practices.

LITFOXZEN LLC will use these above factors to the company advantage in order to achieve our set goals, and become the best health/fitness center in the South East Texas.

4.2 marketing strATEGY

Marketing Objectives

Our overall advertising and promotional objectives at LITFOXZEN LLC are;

●        Acquire clients and generate sales.

●        Position ourselves as the market leader.

●        Increase company awareness and brand name recognition in the United States

●        Attract clients from competitors, who do not meet their needs, to our fitness center

●        Collect market research to create immediate and long-term marketing plans.

Marketing Summary 

The followings are the summary of the marketing strategies, which LITFOXZEN LLC will adopt:

●       Utilizing friends and family to promote awareness for the business

●       Leveraging social media platforms to build awareness 

●       Engaging in social media giveaways

●       Active involvement in local events, parties, and other activities that can promote our products and web-sales

●       Getting online reviews

●       Sharing our expertise freely but consciously 

●       Expanding our networks of contact and prospective clients

●       Leverage digital marketing platform such as using Social media like Facebook, Twitter, Instagram, Tumblr, etc. – by creating pages on these social media channels and flooding them with creative contents, stories, and testimonials.

●       Utilizing Google AdWords

●       Engage a professional script writer to create fascinating promotional scripts and ad copies for advertisement

●       Search engine optimization – we will use keywords related to our business so that our company will appear on search result

4.3 Marketing Campaign

 Our marketing campaign is divided into two parts,

1.     Online / Web-based Marketing

2.     Offline / Domestic Marketing

The main focus of our company will be Online/Web-based marketing because we are willing to reach large service areas. 

Online / Web-based Marketing

The web-based marketing campaign can be divided into further five categories. The roadmap is as follows.

1.     SEO

a)     On-page Optimization – before doing anything, we will optimize our web page. This includes titles, headings, content, and images.

b)    Guest Posting - Writing and publishing an article on someone else's website or blog. Even today, it generates results and a better way to get a good contextual link.

2.     E-mail Marketing - E-mail is one of the best ways to communicate with potential clients and organizations. The more our company shows its services and the more e-mails we send, the more chance people know about our services and patronize us. Therefore, we will:

·        Send more e-mails to old and new customers, informing them about our service offerings and improvements.

·        Place a monthly phone call to hold them accountable.

·        Show a great attitude in every email or call with them.

·        Send e-mails to our customers during the holidays and lockdown to show that we don’t write them just for the money.

3.     PPC – We will use:

a)     Google AdWords – Google AdWords is a great way to get the company off the ground fast by driving targeted traffic

b)    Product Listing Ads – When considering this type of ad, costs are much lower, and conversions are high too.

c)     Facebook Ads – Facebook Ads are an excellent way to build up a mass email list or fan base to the business. This will lead to having many positive impacts on the business.

4.     Social Media

a)     Social Media Profiles – Having profiles on Twitter, Facebook, and Google+ helps to communicate with customers and build brand awareness. It may build the path to go closer to people. So, we will be frequent online talking and posting about our wellness and development services.

b)    Product Reviews – This is also a strong marketing strategy. A good review of a satisfied customer is valuable to attract many other people. We will request feedback from them and post the review for the public to see. This will encourage them to patronize our services.

5.     Others

a)     Video Marketing – Video marketing is also a good marketing method, and it is mainly done via the use of YouTube.

b)    Forums and Q and A sites – Provide solutions for Q & A sites and let people know about our services and post on forums and build a conversation about our benefits.

6.     Web Marketing Plan  

The website is the key to the business. It will be well designed, user-friendly, and fully operational at all times. The design will be done by a hired professional with experience in web development and e-commerce. 

·        The website address will be included in a variety of printed marketing materials, including business cards and informational brochures. 

·        The website will feature testimonials of how we exceeded the expectations of clients by providing quality wellness services.

-         Customer Testimonials:

·        Posting customer testimonials regarding positive service experience will be an excellent marketing tool. These testimonials will be placed on the Website where they can be viewed by potential customers.

-         Create a solid “About Us” Page:

·        Typically, one of the top 10 most popular pages of any Website is the “About us” page. It provides a personalized glimpse of the company and its owner. It is a very effective tool because people are simply curious. They want to know who is behind the company. More often than not, a potential client will select a company with a “real” person behind it, rather than a faceless company that does not provide even a little bit of personal information.

-         The statistic, Tracking, and Analytics:

·        Google is a great resource for providing this type of information since it is a primary search engine. In this day and age, this type of information is essential to any business, no matter how large or small. By implementing this marketing strategy, they can ascertain the following information:

·        How many hits does the site receive?

·        How many of these are from unique visitors?

·        How are people finding the Website?

·        What search terms are they finding the company under?

·        Who is the average visitor?

Offline Marketing 

Offline marketing is the second part of the marketing campaign. Bringing our services to the attention of potential clients is critical, and customers’ word-of-mouth recommendations and visual tributes will accelerate the potential customers’ knowledge of the service and contribute significantly to the growth of the company.  This will mainly include:

a)     Media Marketing – Advertise our company on television and radio channels, in many popular programs. This is a high-cost method of marketing but is needed at this stage of the business. It will lead people to take a look at the website to find what your company is about.

b)    Newspaper advertisements – Newspaper advertisement is also a cost-effective traditional way of advertising. It is much better to place advertisements on weekend newspapers as it will go to people more than other newspapers.

c)     Flyers, broachers – Make and distribute flyers and brochures to potential customers. These materials will bring initial details to the public and let them check our website.

d)    Word-of-mouth – This is one of the best and powerful ways of marketing. It is possible to get good faith of the customers by delivering good customer support and help them to understand that our company has what they are looking for. Then they will spread the word all around the world.

e)     Corporate Social Responsibility – We will get involved with related social activities with the name of our company. It will generate a positive picture of the company towards the society. This is one of the modern marketing strategies that many organizations are using. Contributing to society will bring them back to us.

Sales Strategy

·        Referral: We will gain more clients and improve our bottom-line by creating an effective referral system. We will provide clients who recommend their neighbors, friends, and family or send new business for our wellness services with an incentive (free or discounted services, gift cards, refund, etc.).

·        Seasonal Discount: We will offer seasonal discount “special seasonal package” to first time client and loyal clients at a discounted rate.

4.4 Pricing strategy

Although we will be providing services of the highest quality and professional standard only, they will still represent excellent value for their prices. Our pricing system is based on what is obtainable in the industry. We do not intend to hike prices. We will be flexible with our prices as they are subject to change at any time. We will not compromise the standard of our services in a bid to sell at an affordable rate. Our pricing model has been crafted to generate a fair return on investment while not being a barrier to entry for the average consumer based on their geographic location. 

 

 | Description | Price ($)
| Onsite Yoga Monthly | $80
| Onsite Hoop Monthly | $100
| Onsite Skate Monthly | $100
| On site Drop-ins (Yoga & Skate)
 Monthly Drop-ins (Yoga & Skate) | $12 Per visit $120 (10 Visits, 11 visit free)
| All Access Pass Yoga (onsite + online content)  | $160
 | All Access Pass Hoop (onsite + online content) | $160
| All Access Pass Skate (onsite + online content)  | $100
 | Multi-Pass 2 classes all access  | $175
 | LitFoxZen Unlimited (All courses, All Access)   | $350

NOTE: We are also in the process of developing pricing for family packages

5.1 management Description

Having the right business structure is very important to us at LITFOXZEN LLC. Therefore, we have laid the right plans that will ensure that our company is not only right but also stays true to our core values, mission and vision as a company. We are sourcing for and will hire competent professionals who are diligent and true to work ethics into the various positions we have in our business.

Our core mission is to provide an excellent service that is not only well accepted now but also whose acceptance and use will continue to grow at an accelerated rate into the future. We are sensitive to our clients’ needs and dedicated to their satisfaction. This is why all the staff we will hire will not only identify with our aims, goals, objectives and mission but also know what it takes to take our company from where we are at present to where we intend to and should be in the future. Our staff will also have the expertise required to work in this industry and bring it to a standard that is envied by our competitors.

5.2 management role

Our business is guided by a team of experienced management staffs with some years’ experience in the industry. They will be tasked with different responsibilities in the business and will make key decisions together. However, the owner will be tasked with the following roles and responsibilities; 

✔                       Dictating the direction of the business

✔                       Cross-checking the effectiveness of sales and marketing plan

✔                       Signing documents relating to the business

✔                       Identify problems, make decisions, and evaluate the result

✔                       Periodically evaluate performance and develop action plans.

✔                       Developing monthly sales plan

✔                       Organizing meetings with different bodies regarding the business

✔                       Preparing materials relating to the business

✔                       Successfully implement company policy

✔                       Develop strategic plans

✔                       Maintain an effective management team