Kilazie is a visionary startup in the children’s sun care industry, founded and led by me, a dedicated stay-at-home mom, homeschooling parent, and licensed aesthetician. Before embracing full-time motherhood, I was a practicing aesthetician, a role that deepened my understanding of skin health and skincare products. My transition to a stay-at-home mom was driven not only by the needs of my family but also by a personal journey through postpartum depression, during which I discovered a profound purpose in caring for my children and a desire to extend that care to others.
Kilazie is the embodiment of this journey, representing my commitment to creating a safer, healthier world for kids. The brand is built on the foundation of my professional expertise in skincare, combined with my personal experience as a mother, making it uniquely positioned to understand and meet the specific sun care needs of children. My background as an aesthetician has been instrumental in formulating products that are gentle, safe, and effective, aligning with my vision of offering the best to our children in terms of health and safety.
Our Mission and Products:
Kilazie is on a mission to redefine the sun care market with products that protect children from harmful UV rays and enhance their skin health. Our diverse product range includes serums, lotions, sticks, and powders, each crafted with natural, organic ingredients for the delicate skin of children. Beyond SPF protection, Kilazie’s products are designed to hydrate, nourish, and defend against environmental stressors.
Commitment to Safety and Standards:
In emphasizing our commitment to safety and quality, Kilazie strictly adheres to regulatory standards. We position ourselves as a US-based company with a unique focus: our products comply not only with U.S. regulations but also meet the stringent standards set by EU regulations. This dual compliance underscores our dedication to producing superior sun care solutions and aligns with our objective to be a trusted, reliable brand for parents both in the United States and internationally. By meeting these rigorous standards, Kilazie ensures each product upholds our core values of safety, efficacy, and natural care, offering peace of mind to parents seeking the best for their children.
Emphasizing our commitment to safety and quality, Kilazie adheres strictly to EU regulations, positioning ourselves as a US-based company. This focus on compliance not only reinforces our dedication to producing superior sun care solutions but also aligns with our goal to be a trusted, reliable brand for parents nationwide. By meeting these rigorous standards, we ensure each Kilazie product reflects our core values of safety, efficacy, and natural care.
Target Audience:
Our primary customers are health-conscious parents, primarily aged 25-40, who prioritize natural and safe skincare options for their children. They are well-informed consumers who value product quality, efficacy, and convenience. These parents are often involved in outdoor activities and seek products that fit seamlessly into their dynamic lifestyles.
Business Model:
Kilazie’s business model is centered around direct-to-consumer sales through our e-commerce platform. This approach allows us to build direct relationships with our customers and gather valuable feedback. We are also pursuing partnerships with select online and physical retailers to broaden our market reach. Additionally, we plan to collaborate with children’s subscription box services, tapping into established customer bases to enhance our market entry.
Market Strategy and Expansion:
Initially focused on the U.S. market, Kilazie aims to capture the growing demand for natural children’s skincare products. Our marketing strategy is a blend of digital marketing, social media engagement, and participating in children’s health and wellness expos. As we establish our brand, we plan to explore international markets, adapting our strategies to meet global needs.
Team and Credentials:
As the founder, my background as a parent provides firsthand insight into our target market’s needs and preferences. I am supported by a talented graphic designer who has helped create a strong visual brand identity, and we collaborate with experienced chemists for product development. Our team’s combined skills and expertise ensure that Kilazie’s products are both innovative and trustworthy.
Funding Request:
We are currently seeking an investment of $100,000 to $150,000. This funding will be crucial in finalizing product development, launching marketing initiatives, building inventory, and strengthening our e-commerce presence. Investors will have the opportunity to be part of a brand with significant growth potential in a lucrative market, combining profitability with meaningful social impact.
In conclusion, Kilazie is not just a business venture; it’s a reflection of my journey as a mother, an entrepreneur, and an advocate for children’s health. It represents a bridge between personal challenges and professional aspirations, with a goal to make a lasting impact in the world of children’s sun care.
Pitch Deck:
https://www.canva.com/design/DAF3ZKp4WGo/GLdHJMPqljYmPj7CDdi3Qg/edit?utm_content=DAF3ZKp4WGo&utm_campaign=designshare&utm_medium=link2&utm_source=sharebuttonWebsite:
https://kilazie.com/