Keiki Pale Clothing Company

We are a new disruptive, controversial consumer brand with tremendous growth potential.

Keiki Pale Clothing Company
'Keiki Pale' (kay-kee pah-lay) is Hawaiian for Protected Child
 
Our products help children live through a school shooting.
 
In the 10 years from 2009 to 2018, there were 180 school shootings.
In 2022 there were over 130 school shootings by the end of September. 
Over 130 in 9 months is more than 14 per month, or a shooting every other day.
There have already been over 500 "mass shootings" in the US this year (mass shooting defined as 4 or more people shot and/or killed).
 
In light of this disturbing increase in gun usage, The Keiki Pale Clothing Company designs, manufactures, and markets a line of affordable children’s clothing that have bulletproof/resistant shields to protect the kids from school shootings. The clothing also uses cut-resistant fabric further implementing our mission to provide “Protective Clothes for Kids.” 
 
Non-bulky, comfortable bulletproof clothing already exists, the problem is that it is very expensive. Keiki Pale has developed a system to make this type of clothing affordable for the average family with kids in elementary, middle, and High School (think Target, Walmart). This is an ever-growing market, every year there are new children that are going to need protection.

A quick Google search into University research work in new materials, specifically concerning new Kevlar-like materials, and  what 'innovations' are taking place concerning SAPI (small arms protective inserts) will reveal a  disconnect. SAPI still involves bulky pads, not ergonomically designed protection. Instead of heavy steel plates, think fish scales, small connected light-weight plates that move with the person. Kids in school, soldiers on the battlefield, kids on the battlefield.
 
Yes, this is very controversial, and the media will have a field day, both for and against. 
As disconcerting as that may be, it is the kind of marketing you cannot put a price on.
And it is the kind of marketing that can help us save kids’ lives.
 
The initial $100K is to build two versions of prototypes, test them, and do marketing surveys - The clothing must be stylish, comfortable, and ergonomically built to maximize movement, otherwise, kids are not going to want to wear them. This will take a little trial and adjustment to get it right. I have a clothing designer, a kinesiologist with a PhD in Anatomy, a SAPI (small arms protective inserts) manufacturer, and other ballistic research specialists ready to go.
 
We save one kid, we have succeeded.
 
Monty Clark
'Keiki Pale' (kay-kee pah-lay) is Hawaiian for Protected Child