Strategic & Tactical Business Plan___________________________________________ ________________________________________________________________________ Internal Thermostat Comfort Control 3. EXECUTIVE SUMMARY There is an opportunity in Washington, DC to open and operate an innovative successful technology consulting company that specializes in the design and development of revolutionary ideas that will lead the mobile app industry. James Hart recognizes this opportunity and has decided to go forward with his new company named Internal Thermostat Comfort Control. The company will penetrate the market in the business of providing on demand comfort control capabilities designed to adjust the interior temperature of cars through the implementation of an easy to use mobile platform that enables consumers to increase or decrease the air temperature inside of their cars. James Hart also recognizes the opportunities for offering a dynamic and robust mobile platform that is content driven and user friendly with a considerable amount of exclusive network features that allow consumers to quickly make an adjustment to the interior temperature of their cars with ease and convenience. Internal Thermostat Comfort Control will serve its area of business working to make its operations more productive while at the same time controlling expenses. The money required getting the company organized and structured has been provided by James Hart. To make this company a reality there will be an amount needed of $17,000.00. James Hart is providing $2,000.00 leaving a balance of $15,000.00, which will come as a loan. The money will be allocated to take care of all the requirements. This business is based on two vital components: 1. Excellent management that has a mastery of choosing the right product and the right service at the right time with a mastery of knowing what its total market is and how to keep gaining a greater share of that market. 2. Providing an excellent product or service that is not only well accepted now but also whose acceptance and use will continue to grow at an accelerated rate into the future. Internal Thermostat Comfort Control will coordinate worker productivity with increasing market demand to ensure continued company growth and development. Its approach
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