Island Splash Bar and Pool will be an indoor swimming pool and bar. The setting will resemble an Island outdoor resort including Swimming Pool with a swim-up bar, lounge pool chairs, and cabanas.
Swimming Pool will not exceed 5 Ft, Life Guard will be on duty while the swimming Pool is operating. The dual-sided bar will accommodate swimmers as well as seated customers. Cabanas will be available for individuals and couples that wish to relax further away from the splash zone. The lounge and cabana area will be monitored and served by the wait staff. This facility is open to individuals above 21 only.
Strengths:
- Unique Bar/Lounge Concept
- Mature, relaxed environment
- Year-round temperature setting to resemble the Caribbean
Weaknesses:
- Limits customers by excluding those under the age of 18
- During the winter months, special events may be needed to make use of the swimming pool
Opportunities:
- Addition of spa staff to include massages, manicures, pedicures, facials, etc.
- The unique concept can lead to expansion to multiple locations
Threat:
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