Today consumers find it really hard to find and buy “the right” cannabis products that they can actually trust! Advertising restrictions and a general lack of objective product information force consumers to make decisions based on word of mouth or the recommendations of dispensary sales staff.
Solution
Heaven is a social commerce application that puts information, knowledge, and 1-click purchasing into the pocket of every cannabis consumer, eliminating the need to ever visit a dispensary.
As Vivino has done for the retail wine industry, Heaven encourages community members to rate, review, and recommend cannabis products while earning social capital in exchange for their participation. That feedback is then blended with objective product information and third party data, providing our users an unbiased, personalized view of every product available on the Heaven platform.
Pilot
Heaven conducted a highly successful pilot in the Los Angeles market to successfully determine product market fit.
A Team With a Track Record of Digital Disruption
Universal Studios | Sr. Vice President
TrueCar | President & COO
GeoCities | COO
KPMG | Partner
Avamar Technologies | CEO
Huge Market, Growing at 21% CAGR
The legal domestic cannabis market is projected to be $26b in 2021 growing at a CAGR of 21%. Most of this growth will be driven by legalization and social acceptance of newer demographic groups.
Model
Heaven earns a fee from our retail partners based on products purchased on our platform. As this team did at Truecar (TRUE), Heaven works with a network of retail partners that handle fulfillment for our consumers. 100% performance based, brands and retailers only pay Heaven for incremental sales, offering them a new “no risk” sales channel with a clear, measurable ROI.
Consumer Data
At Heaven we believe strongly that consumer data (psychographic, behavioral, geographic, demographic) combined with direct consumer access (through the Heaven native app) is the “holy grail” of cannabis e-commerce. Like Amazon, Facebook, etc. we intend to constantly collect and optimize consumer data to provide the cannabis consumer with a superior, personalized social shopping experience.