Business Plan
Hein & Associates
Executive Summary
We operate the largest incentive dating site in The Netherlands and Belgium. We are replicating this success formula internationally with a new webapp called
https://meetursugar.com/
The funding will be used for the international expansion.
Introduction
We are an exclusive dating site with a clear focus on matching successful people with attractive people. Our website is the largest in The Netherlands and Belgium and we are ready to launch our international site with a clear focus on the USA.
The website started in 2008 and has been growing ever since. Operating cost are low and we have an excellent track record. Furthermore our churn is low and the social acceptance is high.
The Issue / Problem
Local market Netherlands/Belgium, ownership when paid-off in two years, need to internationalize , need for development, international marketing.
We have purchased the main web application in January 2022 in a rent buy construction. We are currently not allowed to use the IP until we have paid the entire amount of the transaction as agreed. This is an important reason for the investment. With the investment we will be able to secure the IP and launch a proven concept in the US market quickly.
The Solution
We aim to setup office in Silicon Valley as our main hub for Marketing and Development. From here we will have good access to the US and International markets and optimize our corporate value in the long run.
The Market
As the dating market dynamics are rapidly changing we believe that incentive dating is becoming mainstream at rapid speed. Not long ago dating online was considered taboo and today it is completely accepted. Incentive dating is driven by the general aging of the population and the uneven distribution of wealth in our society. It is further boosted by the notion that gaining wealth has become increasingly challenging due to higher barriers of entry into the housing market for example.
As the trend continues to create this cap we see a wave of acceptance within the market of incentive dating.
Current and Global dating needs are expanding, requiring a more personal, individual and sensitive approach for all age relevant groups
The Market size
Virtually unlimited. 60 K users currently in local Dutch market with Global opportunity for Millions. When we extrapolate the market to the USA then our current revenue potential would be 3.8 million per year in de US alone
Market penetration
Focusing on social media and affiliate marketing opportunities are already effective in the local market. This strategy needs to be extended internationally.
Our European applications will enable a fly wheel effect on the memberships since the sites will feed of each other.
The Competition
Our competitors are Seeking.com and several smaller ones. The prices of these competitors is relatively high compared to ours. The monthly subscriptions are 50% higher than ours. This will give us a clear starter advantage and quick market penetration.
Exit Strategy
The two possible exit strategies are:
1) Going public
2) Sell the company to a competing group
Going public would be a great option since the acceptance of the incentivized dating business is becoming mainstream. Furthermore it would give us the opportunity to expand in more markets worldwide
Selling the company to a large group is the other possibility. This would be a very realistic option as for the same reason as stated above. As the acceptance level increases there will come a point where these organisations will need to expand their portfolio in the incentivized dating arena.
Finance
Updated Financial overview as per Q1 2023
Revenue 2019, 2020, 2021,2022 Excluding VAT
2019- €89.163,-
2020- €105.411,-
2021- €156.965,-
2022- €187.842,-
2023- €26.480 to date. Expected €200.000,-
Yearly operating cost: €36.000,-
Bio
Mark van der Wildt
Started his career in sales at Exact Software. Held several positions is sales at SAP and Oracle. In 2006 he started ITSC Executive search. He started his dating website in 2011 and acquired a competing website in 2022.
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