E-commerce Direct to Consumers (DtC) in the US for premium wines from Portugal which is an underrepresented segment of the industry. Orders will be fulfilled in Portugal and air freighted to our permitted winery in the Austin area for delivery to customers by UPS. Air freight costs are higher than normal ocean freight, but delivery is days not months. The higher transportation costs are offset by shipping only sold products, no warehouses or inventory in the United States and that premium products hold a higher profit margin. Our import permit allows for working directly with the wineries to receive their best export prices.
Why Portugal? It is a compact country with two international airports and excellent highway and rail infrastructure. The wine industry is a very important aspect of the country’s growing economy. Portugal has been producing wine for centuries. The oldest DOC or Designation of Controlled Origin in the World is the Douro Valley in Northern Portugal.
The Port wines from the Douro Valley are well known in the US, but Portugal produces a complete range of wines. Red wines, white wines, sparkling wines and fortified wines other than Port that are receiving international recognition and awards. Portugal has been named as “Best Travel Destination in the World” for three consecutive years with excellent press reviews on the food and the wine. Providing the opportunity for consumers to discover the wines of Portugal is the next step.
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