This Sports Bar Lounge will offer patrons a relaxed environment to enjoy a wide variety of sports in one location.
Setting: Theater-style seating in the lounge area. All seats will face a multi-television wall dedicated to Live Sports. The bar area will also face the television wall. The Bartender and staff stations will reside along the rear Wall that will not include a television or chairs, but dedicated to patrons and staff placing their orders. Beyond the Live Sports section (or on another level) will be the gaming room to include interactive games (Pool, ping pong, cards, darts, etc.).
Target Audience: 25-65 middle and upper-income group, sports enthusiasts
Strengths:
- Unique seating arrangements to keep the customer engaged in the events
- Comfortable Lounge seating for an at-home feeling
- Organic and healthy menu options
Weakness:
- Will lack a recognizable Brand Name
- The environment will deter non-sports enthusiasts
Opportunity:
- Expansion to multiple locations
Threats:
- Customer rejection of seating arrangement concept
Competitors:
- Hooters
- Buffalo Wild Wings
Ready to Ask For Funding for your company?
Post a Funding Request