FCR

Business Overview

Company Name: FCR 

Founder: Franciana Revolte (goes by Cianna)

Business Model:
FCR is a fashion brand centered around Christian values, dedicated to providing high-quality, modest apparel for women. Our mission is to empower women to feel confident and comfortable in what they wear without compromising on modesty. Our products include a range of sleepwear and everyday clothing that combine elegance and modesty. Future plans include expanding the product line to include men’s and children’s clothing.

Target Market

Our primary target market consists of Christian women aged 25-45 who prioritize modesty in their clothing choices. These women are typically educated and have a good income, allowing them to invest in high-quality, stylish apparel that aligns with their values. We aim to address the gap in the market for fashionable, modest clothing that appeals to modern, style-conscious women who want to maintain their modesty.

Products

 • Sleepwear Collection: Luxurious fleece and silk blend sleepwear that offers both comfort and style, featuring modest designs that are both elegant and practical.
 • Everyday Wear: A range of clothing items including dresses, tops, skirts, and pants that maintain the balance between fashion and modesty.
 • Future Expansion: Plans to introduce men’s and children’s clothing lines, maintaining the brand’s commitment to modesty and quality.

Business Model

 • Direct-to-Consumer Sales: Primarily through an e-commerce platform, allowing us to reach a broad audience while maintaining control over our brand narrative and customer experience.
 • Wholesale Partnerships: Collaborating with select retailers who share our values to expand our reach.
 • Subscription Boxes: Offering curated monthly subscription boxes featuring our latest collections, exclusive designs, and special offers.

Team

Founder: Franciana Revolte (Cianna) - With a strong background in public relations, advertising, and marketing, Franciana is passionate about promoting modesty through fashion. She is actively involved in every aspect of the business, from design to marketing and customer engagement.

Design and Development Team: We are in the process of hiring experienced designers and sketch artists to bring our vision to life. Our team will be responsible for creating tech packs and overseeing the production process with our chosen manufacturers.

Marketing Team: Leveraging Franciana’s expertise in marketing, our team will implement targeted campaigns to build brand awareness and drive sales. This includes social media marketing, influencer partnerships, and community engagement initiatives.

Advisory Board: We are seeking experienced advisors with backgrounds in fashion, retail, and e-commerce to provide strategic guidance and support.

Credentials and Progress

 • Business Plan: A comprehensive business plan detailing our strategy, market analysis, and financial projections has been developed.
 • Partnerships: Initial discussions with potential sketch artists, tech pack developers, and manufacturers are underway.
 • Market Research: Extensive research has been conducted to identify and understand our target market and their needs.
 • Brand Identity: The brand name, logo, and core values have been established, with design and packaging concepts in development.

Financial Needs

Funding Requirement: $400,000

Use of Funds:

 • Product Development: Finalizing designs, creating tech packs, and producing initial inventory.
 • Marketing and Branding: Building brand awareness through digital marketing, influencer partnerships, and community engagement.
 • E-commerce Platform: Developing a user-friendly, visually appealing website to facilitate direct-to-consumer sales.
 • Operational Costs: Hiring key team members, establishing distribution channels, and covering initial overhead costs.

Vision for the Future

Our vision is to establish FCR as the leading brand for modest, fashionable clothing. We aim to create a loyal customer base that resonates with our values and appreciates the quality and elegance of our designs. In the long term, we plan to expand our product lines, enter international markets, and open flagship stores in key locations.

By partnering with potential investors, we seek not only the financial investment but also the strategic guidance and support to achieve our vision and make a significant impact in the fashion industry.