Sun Brokers USA stands at the forefront of the solar equipment distribution and brokerage realm, supplying top-notch tools and materials to residential and commercial solar contractors. With over a year of industry presence, we've forged substantial connections with the majority of esteemed manufacturers in the solar sector, fostering a deep and comprehensive insight into the green energy landscape.
Our clientele, predominantly eco-conscious solar users, are witnessing an ever-growing trend in Electric Vehicle (EV) sales. The burgeoning demand for EV charging infrastructure is tangible, with the market's EV penetration currently at 2% and a potential escalation to 50% by the year 2030. Riding this wave of green innovation, we are poised to diversify and escalate our operations under the new banner, "EV Solar," focusing on sales and installation services.
Our geographical focus hones in on the vibrant and promising markets of Florida and Puerto Rico—territories we are no strangers to, backed by a robust network of installer partners and extensive market experience. Although we've already dipped our toes in the installation waters through existing connections, our ambition is to cast a wider net, capturing a broader segment of the market.
My personal journey spans over eight years in solar distribution, where I played a pivotal role in escalating the market presence of giants like WESCO and CED Greentech in both Florida and Puerto Rico. My decision to establish Sun Brokers USA over a year ago was fueled by the wealth of relationships nurtured throughout my career, supporting our partners' growth through credit line expansions, manufacturer backing, training, lead generation, product recommendations, and logistical support. This network of licensed, electrical field experts with years of experience stands ready for contractual partnerships.
As a five-year EV owner, I've navigated the peaks and valleys of EV ownership, gaining invaluable insights into crucial customer-centric aspects like range concerns, charging speeds, technology nuances, product availability, battery upkeep, pricing, and convenience. We distinguish ourselves by installing a cable retractor with every charger, ensuring a seamless, safe, and durable solution for managing hefty 30-pound charging cables—turning a potential tripping hazard into a user-friendly experience.
We are aiming to secure funding to launch "EV Solar" to the mass market and support the growing EV market. funding will be used as follows:
Marketing Plan which includes:
1. Educational Content Marketing:
- Blog Posts: Write informative articles about the benefits of EV charging at home or for businesses, how to choose the right charger, the installation process, and maintenance tips.
- Videos: Create tutorial videos, time-lapse installations, customer testimonials, and product reviews. Share these on YouTube and social media.
2. Social Media Engagement:
- Instagram and Pinterest: Share high-quality images of your installations, before-and-after photos, and highlight unique or challenging projects.
- Twitter and LinkedIn: Share industry news, articles, and quick tips. Engage with other EV enthusiasts and businesses.
- Facebook: Utilize Facebook groups and communities to engage with potential customers, answer questions, and share your expertise.
3. Local SEO and Google My Business:
- Optimize your website for local search terms related to EV charging installation.
- Ensure your Google My Business profile is complete and encourages customers to leave reviews.
4. Partnerships and Collaborations:
- Auto Dealerships: Partner with local EV dealerships and local EV conversion shops to be their recommended installer.
- Real Estate: Collaborate with real estate agents or property managers to offer your services to new homeowners or commercial properties.
- Sustainability Events: Sponsor or participate in local green energy or sustainability events.
5. Customer Referral Program:
- Encourage our satisfied customers to refer others with a referral discount or incentive program.
6. Showcase Certifications and Awards:
- We will highlight certifications, awards, or partnerships on our website and marketing materials to build credibility.
7. Utilize Paid Advertising:
- Invest in targeted Facebook or Google Ads to reach potential customers in your service area.
8. Interactive Tools:
- Offer an online calculator or quiz on your website to help customers determine the best EV charger for their needs.
9. Seasonal Promotions:
- Run promotions or discounts during peak car-buying seasons.
10. Content Roundups and Newsletters:
- Send out a monthly newsletter with industry news, your latest blog posts, and special offers.
11. Customer Education Workshops:
- Host workshops or seminars about EVs, charging options, sustainability and how solar can offset electricity costs.
12. Loyalty Program:
- Create a loyalty program for repeat customers, offering discounts on future services like installing solar and maintenance packages. We will offer a rebate back to the customer on the EV charging installation if they choose to install solar in their home.
13. Networking with Other Green Businesses:
- Network with other businesses in the sustainable and green energy space for cross-promotion and referrals.
14. Offer a Unique Selling Proposition (USP):
- What makes our company stand out? Our expert installation, local presence, customer service, charging convenience using our cable retractor, all will be included in our marketing material.
15. User-Generated Content:
- Encourage customers to share their installation stories and experiences on social media, tagging your business.
18. Quick and Easy Contact Options:
- We will Ensure that your website makes it easy for potential customers to get in touch, request a quote, or schedule a consultation.
We are in active discussions with an AI consulting firm, exploring various AI-driven solutions to enhance our customer interaction and backend operations. Our goal is to implement AI for handling incoming calls, generating leads, and employing chatbots on our website to address straightforward inquiries and disseminate content across various channels. Additionally, we aim to leverage AI for orchestrating backend marketing campaigns, establishing post-interaction connections with customers to foster additional business opportunities.
Leveraging these AI tools enables us to launch a comprehensive, cost-effective multichannel campaign. Furthermore, these tools will play a crucial role in optimizing our subcontractor network management, ensuring seamless information flow from customer project scheduling and installation timelines to billing procedures and customer satisfaction metrics.
The funds will also be allocated towards inventory procurement, bolstering our capability to expedite installation processes and deliver swift services to our customers. We've successfully negotiated a deal with a manufacturer to white-label our charging stations, a strategic move to boost our brand visibility. This initiative will lay a robust foundation for future product expansions. Bulk purchasing empowers us with greater control over our business operations and supply chain, simultaneously reducing our unit costs and enhancing the profitability of each installation.
Thank you for taking the time to consider an investment in EV Solar. Our company, rooted in over eight years of experience in the renewable energy sector, stands at the forefront of the green revolution, embracing advanced technological solutions and championing sustainability. Your support would play a pivotal role in driving our industry towards a luminous and eco-friendly future.