Estelle Lux Collection is a Black Owned Beauty Brand that launched during the heart of the pandemic. Lucretia Estelle created Estelle Lux Collection because of her love for bold lip colors and flawless makeup.
``I would always get compliments on my lipstick, makeup and skin. I constantly promoted other brands. One day I put pen to paper and decided this was a sign that I needed to create my own beauty brand.`` Estelle Lux Collection launched in May 2020 during the COVID-19 pandemic. Lucretia has worked tirelessly to create a brand that is inclusive of all skin tones.
Estelle Lux is soon to be a house hold name in the Denver, Colorado market. We are wanting to get the brand more nationally recognized. There has been plenty of interests from locally owned stores and stores in other cites who are wanting to carry our beauty products. We realize marketing and inventory are key. With funding we can take Estelle Lux to the next level.
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