Endless Customs Upholstery Llc
Business Model
Formed by: Brittani Clontz
Below I have detailed exactly what I plan to accomplish as well as my short and long term goals.
Customer Segments:
1. Individual Customers: Those in need of custom marine, auto, and furniture upholstery.
2. Aspiring Upholsterers: Individuals interested in learning the trade through practical employment.
Value Proposition:
1. Quality Custom Upholstery: Providing top-notch upholstery services for air, land, and sea.
2. Learn-as-You-Work Training: Offering a unique opportunity for individuals to learn the trade while being employed.
3. “Get Paid to Learn a Trade" Slogan: Attracting aspiring upholsterers with the promise of earning while gaining valuable skills.
Channels:
1. Online Presence: Utilize a website and social media for business promotion and reaching potential customers.
2. Local Partnerships: Collaborate with local businesses for mutual benefits.
3. Word of Mouth: Encourage satisfied customers and employees to spread the word.
Customer Relationships:
1. Quality Service: Building trust and loyalty through consistently delivering high-quality upholstery.
2. Training Support: Providing mentorship and guidance to individuals learning the trade.
Revenue Streams:
1. Upholstery Services: Charging for custom marine, auto, and furniture upholstery projects.
2. Training Programs: Generating revenue through employment-based upholstery training programs.
Key Resources:
1. Skilled Upholsterers: A team of experienced professionals to deliver quality services. Built by employment with training.
2. Training Materials: Developing comprehensive materials for the learn-as-you-work training program.
Key Activities:
1. Upholstery Services: Actively engaging in custom marine, auto, and furniture upholstery projects.
2.Training Programs: Implementing and overseeing the employment-based training initiative.
Key Partnerships:
1. Local Businesses: Establishing partnerships for mutual referrals and collaborations.
2. Educational Institutions: Collaborating with institutions to enhance the training program.
Cost Structure:
1. Labor Costs Salaries for skilled upholsterers and trainers.
2. Material Costs: Expenses related to upholstery materials.
3. Marketing and Promotion: Budget for online and offline marketing efforts.
Unique Selling Proposition (USP)1.
"Get Paid to Learn a Trade" - Offering a unique blend of quality upholstery services and employment-based training, setting the business apart in a niche market.
Unique Selling Proposition (USP) 2.
“Friends and Fabrics”- Fostering a collaborative environment where multiple upholstery shops can work thrive together, encouraging individuals to learn, work and eventually start their own ventures with zero competition fears.
This business model aims to not only provide quality upholstery services but also create a sustainable ecosystem for the upholstery trade, benefiting both customers and aspiring upholsterers.
Short term goals
1. Build Online Presence: Enhance my website and social media profiles to showcase my previous projects, customer testimonials, and the unique “Get Paid to Learn a Trade” training program.
2. Local Marketing Campaign: Implement targeted offline marketing in the local community through flyers, local newspapers, and community events to increase awareness about my upholstery services.
3. Customer Satisfaction Surveys: Gather feedback from my initial customers to ensure continuous improvement in the quality of your upholstery services.
4. Word-of-Mouth Initiatives: Encourage satisfied customers to refer myservices to friends and family and consider implementing a referral program.
5. Training Program Launch: Begin actively promoting and enrolling individuals in my learn-as-you-work training program to create a positive impact on the local workforce.
By focusing on these steps, I can lay the foundation for serving the community with quality work in the short term.
Long term Goals
1. Training Program Expansion:
• Develop advanced modules for my upholstery training program to cover a broader range of skills.
• Establish partnerships with vocational schools or institutions to increase the reach of my training program.
2. Certification Program:
• Introduce a certification program for individuals who complete the training, adding credibility to their skills in the upholstery industry.
3. Incubation Program:
• Create an incubation program to support aspiring upholsterers in launching their own startups under the “Endless Customs” umbrella.
4. Franchise Opportunities:
• Explore the possibility of franchising my business model to allow entrepreneurs in different locations to replicate my success.
5. Brand Building:
• Invest in branding efforts to position “Endless Customs” as a reputable name in the upholstery industry, both for services and training.
6. Networking in the Industry:
• Attend industry events, collaborate with established businesses, and participate in trade shows to expand my network and stay updated on industry trends.
7. Continuous Innovation:
• Stay ahead by incorporating new materials, techniques, and design trends into both my services and training programs.
By integrating these steps into my long-term strategy, I'll be working towards creating a lasting impact on the upholstery trade and providing meaningful opportunities for individuals to start their own shops under the “Endless Customs” brand.