Business Model: EMEFRENCH operates as a virtual platform connecting beauty service providers with customers through our mobile app. Our business model is based on the following components:
Service Marketplace: EMEFRENCH functions as an on-demand service marketplace where customers can book a variety of beauty treatments, including haircuts, make-up, nails, massages, tattoo's, and more. Beauty professionals create profiles, list their services, and set their availability on our platform.
Revenue Streams:
Service Fees: EMEFRENCH charges a commission fee on each service transaction processed through the app. This fee is a percentage of the service price and is paid by the service provider.
Subscription Plans: We offer subscription plans for our professionals, by allowing them to access premium features such as increased visibility, priority booking, and analytics tools.
In-App Advertising: Beauty brands and related businesses can purchase advertising space within the app to promote their products and services to our users.
Technology: The EMEFRENCH app is designed to facilitate seamless booking and payment processes. It includes features such as real-time availability, GPS location tracking for service delivery, secure payment processing, and customer reviews.
Customers:
Target Audience: EMEFRENCH targets anyone with a smartphone who values self-maintenance, convenience and quality. Our ideal customers are tech-savvy individuals looking for premium beauty services delivered to their location without the hassle of visiting a salon.
Customer Needs: Our customers seek:
Convenience: The ability to book beauty services at their preferred time and location.
Quality: Access to qualified and experienced beauty professionals.
Flexibility: A wide range of services and customizable options to fit their personal preferences.
Products and Services:
Beauty Services: The app features a diverse range of beauty treatments, including:
Nail Services: Manicures, pedicures, and nail art.
Skin Care: Facials, Make-up, and other skin treatments.
Massage Therapy: Various types of massages, such as Swedish, deep tissue, and relaxation massages.
Mobile App Features:
Booking System: Allows users to schedule appointments, select services, and choose their preferred beauty professional.
GPS Tracking: Enables customers to track the arrival of their beauty professional in real-time.
Payment Integration: Supports secure and convenient payment options, including credit/debit cards and digital wallets.
Reviews and Ratings: Provides a platform for users to rate and review their experiences with beauty professionals.
Notifications: Sends reminders and updates about upcoming appointments and promotions.
Team:
Co - Founder/CEO: Malachi Samuels – Experienced entrepreneur with a background in technology and beauty industry management.
Chief Technology Officer (CTO): Raja Abdullah- Responsible for overseeing the development and maintenance of the mobile app, ensuring a smooth user experience and implementing new features.
Chief Operating Officer (COO): Emeline Alberici-Samuels - Manages day-to-day operations, including service provider onboarding, customer support, and logistics.
Marketing Director: Erwann Lazarus - Focuses on promoting the app, acquiring new users, and managing relationships with beauty professionals.
Media Team: Jefferson Shifter - Manages customer outreach, social media managing, and addressing any issues or inquiries.
Credentials:
Industry Partnerships: EMEFRENCH partners with certified beauty professionals and established beauty schools to ensure high service standards and continuous professional development. For example, Makeup Forever.
Technology Stack: Utilizes cutting-edge technology for app development, including robust backend systems, secure payment gateways, and user-friendly interfaces.
Regulatory Compliance: Complies with local and national regulations related to beauty services, data privacy, and online transactions.
Certifications: All beauty professionals on the platform are vetted and required to provide proof of certification and experience in their respective fields.
Growth Strategy:
User Acquisition: Employ targeted digital marketing campaigns, partnerships with influencers, and referral programs to drive app downloads and user engagement.
Service Provider Recruitment: Actively recruit and onboard skilled beauty professionals through industry networks and recruitment drives.
Feature Expansion: Continuously enhance the app with new features based on user feedback and industry trends, such as incorporating AI for personalized recommendations or expanding service offerings.
Geographic Expansion: Initially launch in major urban centers with high demand for beauty services, followed by expansion to additional regions and countries.