Currently registered in Hong Kong as Ecotech Optical HK Ltd.
We will incorporate in the US spring of 2023!
Equity is being offered.
Help us get in the ring with Warby Parker ($0.54B per yr revenues) and other big online eyeglasses/lens companies and give them some very serious competition.
https://ecotecheyeglassesonline.com/
A lot is already in the works, we are a who’s who in the eyewear production world currently, we need help with a new division targeting sales first in the US and Canada, then going international.
This is an industry that is growing 23% year on year and will continue to do so as more end buyers are shopping online for their eyeglasses needs.
The Ecotech Business Plan is a long term growth plan that focuses on renewable, recycled, sustainable, low carbon footprint products and production methods only.
We are teamed with Doon Eyewear Manufacturing, a China based eyeglasses producer currently producing eyewear found in hundreds of optical retails throughout the US and internationally.
Ecotech Optical is founded and led by a career optician with 35+ years of optical industry/product experience/knowledge and understanding of how the giants of online sales achieved success as well as knowledge of how to offer next level of products and services in this market.
This business plan tackles some very big needs within the industry that NO ONE is addressing and it will launch this project to a multi million dollar entity very quickly.
Funding - 300k
Equity or Loan
This is a large scale project that is extremely profitable, we are open to offering a percent of this business in equity/partnership.
Current members on the Hong Kong company registration are Justin Scheadler, Ecotech Founder and plan lead, and Jennifer Qu, owner of Doon Optical Company HK Ltd., a factory that currently produces eyewear for several higher end eyewear brands that are fairly well known in the industry and in retails across the US and EU.
Doon Optical Company will produce the products needed for the Ecotech project at cost which presents some very clear advantages concerning profit margins, supply chain, design, etc...
We have not incorporated in the US yet as we would like to incorporate as our investors see fit. This type of project does have the ability to enter as C-Corp or S-Corp as IPO.
Use of Funding
1. Marketing
2. Produce Ecotech Stocks
3. Set up of US Service & Production Center for MADE IN USA products/production
4. Machinery Purchases for US Service Center
5. Lens Stocks for complete eyeglasses packages
Marketing
With all E commerce businesses it is a numbers game and the better the online presence, the higher the sales.
We will employ several proven marketing systems from affiliate marketing, social network ads (youtube, FB, etc).
The methods of today are more advanced than that of 10 years ago when Warby Parker invested in marketing and a competitive marketing plan means EVERYTHING.
Ecotech Stocks & Service Center in the US
To compete with Warby Parker we need stocks in the US and to be able to offer the “at home try on system” where we send the client 5-6 styles a buyer wishes to try on. This is not an option with our current set up sending from Hong Kong.
The at home try on is also a key to our unique “Perfect Lens Fit System” as a client then sends us an image of them wearing the style of choice which allows us to take precision measurements for the Rx lenses, just like having it measured in an optical shop.
Having stocks in the US would allow us to have a 3-5 day turnaround which is typical for most brick and mortar retails to complete Rx lenses into the frames.
Doon is a very special producer in that they will produce low run/low moq productions and rather than the industry standard of having to order 300 pieces of each style. Doon produces bespoke single pieces for several US retails currently. With the founder and CEO of Doon partner of Ecotech Optical HK, and future Ecotech Optical US, we have some very clear advantages within the industry.
Service Center
The US service center is crucial to success and will add to the products reliability and sustainability as it functions much like a quality optical retail.
Products can be serviced like at an optical shop, Rx lenses would be made, and all customer service needs would take place.
Distribution, Shipping & Handling
Lens Laboratory
Product service, repair, etc...
Frame Production - Made In USA products
Machinery Purchases
Specific machinery is required for the lens lab and is outlined in depth in the Ecotech business plan.
The main machinery is a lens finishing system that cuts the lens to the shape of the frame and a basic lens casting system that allows for lenses to be made and coated with current popular coatings.
The lens casting systems yield an advanced design in minimal time and this is a key to providing fast and reliable products while keeping costs to a minimum.
Lens Cast System Info
We do plan to seek any available government grants and assistance on machinery purchases required.
Lens Stocks
Buying via manufacturers of lenses is extremely cost effective and presents its own revenue source.
Lenses being sold at optical retails at avg. of $150 per pair are able to be purchase via the manufacturers at $3 per pair when buying moqs of 1000 -3000+ pairs.
Alibaba shows a bit about how cost effective lenses actually are however it can be hit or miss in finding the correct quality of product and reliability of supplier/manufacturer on Alibaba.
We have deep knowledge of lens producers in China and founder of Ecotech has traveled extensively to dozens of lens producers, some of which are producing stocks for Pentax, Kodak, Shamir, and other well known brands of optical lens products.
There are new "bio lenses" that will biodegrade being produced that will come into play in our Ecotech products.
The Lens Story (In Short)
Over 75% of single vision lenses worldwide are cast in China. Large brands buy from these producers and label with Pentax, Kodak, Shamir, and many other big lens brand names and charge the buyer (optical retail) up to and over 1000% increase in cost because of the brand name.
Brand gets their cut, distributor in US gets their cut, the optical retail marks up for their cut and a $3 product becomes $150 on the end buyers invoice.
Its very close to the “Frame Story” as well and this is why online eyeglasses sellers do very well as the profit margins are still high selling for much less using non branded products that rival the quality of the branded.
US Production & Made In USA labeled products.
Ecotech is planning a basic cost effective eyewear production facility capable of production of select Ecotech designs as well as bespoke/custom eyewear products.
This is a big part of the Ecotech Optical business plan and we do intend to create some jobs and train skills that have been outsourced to China.
There is a balance required for this to work and as eyewear production experts we understand how this is sustainable and exactly what type of product is best made in the USA verses what gets made in China.
Products made in the US will be sold at a premium to make the numbers balance and we have a plan for this based off knowing the industry and understanding production and sales of eyewear products.
This part of the Ecotech plan features IP elements that we will share in our full detailed business plan that covers this plans execution and much more.
Our Keys To Success
1. Factory
2. Production & Product Knowledge
3. Industry Experience & Knowledge
4. Continued Growth of Online Sales
Doon is a very special producer in that they will produce low run/low moq productions and rather than the industry standard of having to order 300 pieces of each style. Doon produces bespoke single pieces for several US retails currently. With the founder and CEO of Doon partner of Ecotech Optical HK, and future Ecotech Optical US, we have some very clear advantages within the industry.
Having our own facility supplying our products ensures many issues concerning supply, turnaround, high MOQ’s, and more are not problems that may occur.
Doon's production abilities allows Ecotech to easily test its targeted markets by creating 20 (or less) pieces of a specific model to verify its sell-ability rather than risking purchase orders of 300 which is industry standard.
With the success of Ecotech designs and sales, we have the ease of expanding the facility to the needs of a growing demand as our current facility is based in the worlds eyeglasses manufacturing mecca, Henggang Township of Shenzhen City, Guangdong province China. Finding skilled workers is simple in this region of China.
Doon Eyewear Manufacturing was founded by Ecotech Optical HK Ltd. partner and COO, Jennifer Qu in 2015. Previous to founding Doon Ms. Qu was the GM for the worlds leading “bespoke” eyewear company,
https://www.tdtomdavies.com/
Before Tom Davies Ms. Qu was the GM at Swank Optical from 1999 to 2007
Present & Future
Ecotech’s website is on Shopify.
We are doing simple promotions using affiliate marketing platforms at start up with;
Future, Near and Beyond
Launch of Plug N Play Eyewear
https://www.pnpeyewear.com/ is next in line with the opening product prototypes made, tested, imaged, and new styles are already in the works.
Plug N Play is already getting great reviews as it was just shown at the worlds largest optical expo in Milan Italy, MIDO, where it was received very positively.
Plug N Play Eyewear is a very unique collection that will be sold on a wholesale level however we will be starting with promoting online sales initially followed by sales representatives carrying the collection and selling to optical retails nationally.
Spokes Eyewear is another highly sustainable collection by J. Montgomery Eyewear Designs that will be sold much like PNP Eyewear, both online and via territorial sales representatives.
Designs are in the works.
Other Future Collections
Ecotech Optical has other product collections in the works however no websites have begun although product has been designed and tested.
Our ability to launch and engage in the sales any type of eyewear is maximized due to our production abilities as a factory.
Product Classes Coming In Future
1. Project featuring cost effective marine waste plastics mold injected eyewear. This will be an Amazon product entry and sell at best possible prices to aid this products exposure to generate high volume sales.
The more sold the more plastic bags are removed from ocean plastic pollution worldwide.
This is a big disgrace to humanity and we hope to reduce this with great products made from these plastics along with supporting the efforts by non profit organizations such as
https://theoceancleanup.com/2. Buffalo Horn & Other Natural/Sustainable Eyewear Website
Horn is extremely sustainable as is recycled skateboard wood eyewear as less processing of these materials is required.
3. Bespoke Eyewear
We are one of the few manufacturers that specialize in bespoke hand made one off productions, bringing this class of eyewear to online sales will greatly increase its market as custom eyewear at the retail level demands $800 and above for a basic plastic frame.
4. Optical Lens Lab Service
Over the last 5 years a long list of lens lab services have popped up and it is proving to be a viable source of revenue. The most popular is Lensabl,
With the addition of the machinery we are seeking funding for, it presents an option to compete in the online sales of RX lens products.
The founder of Ecotech has worked in mass production labs as well as Lens Crafters and other 1 hour labs and is a pro in this field.
Once our US service center is equipped with optical lens laboratory machinery and lens stocks a simple website and promotions can offer the current lens businesses competition.
In Closing
This is an exciting industry that is within both the fashion industry and medical device industry as well. Providing affordable eyewear packages helps people with their vision and we intend to bring online sales to next level service by offering advanced systems of fitting lenses that other online sellers are not offering as well as custom/bespoke eyewear made on a one off basis as only a factory could.
Bespoke eyewear is extremely expensive and by lowering the cost of bespoke, we will increase our market share within the industry.
Doon Eyewear Manufacturing currently produces for popular bespoke brands that end up being sold in retails for above $800, we intend to make this level of personalized products more accessible to the typical buyer within the industry.