Executive Summary
The Company
Dragon Novelties was established in 2018 providing retail customer service in the Japanese Anime culture scene. We have partnered with a wide selection of vendors with anything Anime related.
From manga and Anime to Action figures and statues, posters, and T-shirts, all Anime related.
The Ownership
The Company is structured as a limited liability company (L.L.C.)
The Management
Sebastian McCall will manage the Company.
The Goals and Objectives
Our goal is to open up shops over the entire east coast and produce over 5 Million by the 4th Year will put pressure on our competitors. Increase our online revenue; to ultimately become a warehouse and self-supply chain for organizations.
The Product
The products we present are at the retail level of service. Figure from different vendors such as Kotobukiya, Banpresto, Good Smile Company, and Manga from other publishers such as penguins and Swartz. Manga comes in different Genres and types, with figures having different heights and measurements.
The Target Market
The Company's target market has the following characteristics:
- Ages: 18-55
- Income: $25,000.00 to $50,000.00
- Other: I have a passion for Anime and the Japanese Anime Culture.
Pricing Strategy
The Company will make use of an economy pricing strategy.
The Competitors
FYE, Hot-Topic, Gamestop, Rightstuf, OtakuMode, Entertainment Earth.
Business Plan - Dragon Novelties
The Company
Business Sector
The Company currently operates in the retail sector.
Company Background
Dragon Novelties was established in 2018 providing retail customer service in the Japanese Anime culture scene. We have partnered with a wide selection of vendors with anything Anime related.
From manga and Anime to Action figures and statues, posters, and T-shirts, all Anime related.
Company Goals and Objectives
Our goal is to open up shops over the entire east coast and produce over 5 Million by the 4th Year will put pressure on our competitors. Increase our online revenue; to ultimately become a warehouse and self-supply chain for organizations.
Company Ownership Structure
The Company is structured as a limited liability company (L.L.C.)
Ownership Background
- Member: Sebastian McCall
Experience and training: 6 Years of Military expertise and background knowledge in information technology. Self Taught studies and learning capabilities along with leadership and natural talent. Founded and created Dragon Novelties from his apartment in Connecticut and then developed the business into a booming Omnichannel - making 350,000 their first year in the opening. Very passionate about the details and analytics and the bigger picture at best.
Company Management Structure
Sebastian McCall will manage the Company.
Company Assets
The Company has the following assets:
- Equipment, with an estimated value of $15,000.00.
- Inventory, with an estimated value of $85,000.00.
The Product
The Product
The products we present are at the retail level of service. Figure from different vendors such as Kotobukiya, Banpresto, Good Smile Company, and Manga from various publishers such as penguins and Swartz. Manga comes in different Genres and types, with figures having different heights and measurements.
Future Product
Creating a subscription-based box that is Japanese
Marketing Plan
The Target Market
The Company's target market has the following characteristics:
- Ages: 18-55
- Income: $25,000.00 to $50,000.00
- Other: I have a passion for Anime and the Japanese Anime Culture.
Location Analysis
Our Business location is in a Mall with little competition, since they have a few stores open that sell what we do - they cannot match it in sheer volume, which brings the advantage in our favor.
Established Customers
They are Anime lovers, hobbyists, and customers who are really into the culture, even with children wanting to come in and express who they are and what they love. Passionate about their series, almost as if they are comic book collectors. Love for the culture. They are family members of more than five kids or Teenagers. We get the occasional parent; however, if it is a couple, that would be the best way to describe our customer base.
Pricing
The Company will make use of an economy pricing strategy.
Other pricing information: We like to keep our prices competitive, so we try to keep around a 36 - 40% Gross Markup. If there are changes, we adjust based on competition and the pricing of the moment.
Advertising
The Company will promote the business through:
- Online channels (website, Google ads, etc.)
- Email marketing (newsletters, brand stories, etc.)
- Social media
The annual budget for advertising is $7,000.00.
Competitor Analysis
The Competitors
FYE, Hot-Topic, Gamestop, Rightstuf, OtakuMode, Entertainment Earth.
SWOT Analysis (Strengths/Weaknesses/Opportunities/Threats)
Strengths
The business has an excellent local reputation that is starting to grow. Our product pricing is competitive and stays around market pricing. We are local, which means we have constant regulars. The staff is knowledgeable and relatable.
Weaknesses
We need more Management personnel promptly. Logistical issues, spacing issues, and traffic since the mall is losing people coming in and out of the mall, it is hard to obtain better sales. We are also competing against two well-established companies, nothing in-store and online.
Opportunities
New store locations are opening up for expansion.
New inventory options on conscription. Faster delivery and fulfillment options are also soon to be available.
Self-fulfillment options.
Threats
The War economy is causing issues. Inflation as well would be another threat that could hurt us. COGS to go up all around, and since we ship - shipping prices may increase, which will cause issues to the pricing chain.
Operations
Daily Operations
Monday - Sunday from 11 Am to 8 Pm
Holidays may Vary
Closed at 6 Pm on Sundays
The manager handles customers, and since we are working on the Skeleton crew, only one person operates the front register. They are allowed to close down for bathroom and Lunch Breaks.
Inventory is taken and placed in the catalog, then checked to ensure they take pictures of damages. Then they work with the customer to handle any concerns while cross-selling and upselling them at check out.
Operational Facilities
The space is approximately 1049 square footage. The store just updated the room and currently focusing on redesigning the store and features.
Suppliers
Financials
Dragon Novelties
Actual and Projected Income Statement:
For the year ending the 3rd day of July: (USD - US Dollars)
| 2021
$
Revenues: |
Gross Sales: | 366,000.00
Less Cost of Goods Sold: | (104,223.00)
Gross Profit: | 261,777.00
|
Expenses: |
Sales and Marketing | 7,108.77
Research and Development | 0.00
Insurance | 3,217.21
Legal and Professional Services | 500.00
Bookkeeping | 0.00
Rent | 10,884.00
Utilities | 5,919.82
Repairs and Maintenance | 757.42
General Office | 25,225.00
Entertainment | 7,181.93
Licenses | 0.00
Salaries and Benefits | 34,735.00
Bank Fees | 0.00
Interest | 0.00
Miscellaneous Expenses | 5,125.00
Total Expenses: | 100,654.15
NET INCOME (Before Tax): | 161,122.85