1 in 5 working-aged adults in North America have a disability.
Yet, the disabled community is the only sizable under-represented minority group in the advertising & marketing industry:
Disabled employees in the advertising & marketing industry are very hard to find
There is no dedicated consumer research business in the US focused on asking disabled consumers what they want, need, like & don’t like.
Disabled ’life’ is rarely shown in advertising & when it is, disabled consumer sentiment is that it’s patronizing, inaccurate & therefore unlikely to prompt purchase or brand loyalty.
Doable & The American Research Institute for Disabled Consumers are here to change this.
‘Doable’
The first creative advertising & marketing agency founded & staffed by talent with disabilities
(doableagency.com)‘American Research Institute for Disabled Consumers’ (ARIDC)
North America’s first panel-based research business, focussed on consumers with disabilities, using data and insights gathered only from consumers with disabilities.
(Launched in co-operative partnership with UK based
www.ridc.org.uk )
Details of the exciting & important opportunity to work in partnership with us on building these businesses, can be found in the document
attached here.
As are further details on the following:
- Hugh (LinkedIn profile here) - uniquely positioned Founder, as a 30 year veteran of the advertising & marketing industry, a recent trans-tibial amputee and a proud member of North America’s vibrant and growing disabled community. Joined by a growing Team of likeminded colleagues and associates, from both the D/FW advertising business community and the creatives with disabilities community.
- Advertising & Marketing Agencies - in which talent with disabilities is chronically under-represented, despite there being talent in great and impressive abundance out there in the disabled community, all ready to contribute to excellent client work.
- Mainstream Advertising & Marketing - in which the disabled community is routinely under-represented and worse, mis-represented . Sufficiently so, that disabled consumers think very carefully about where and with who, they spend their money and are a group for whom brand loyalty is only earned by informed, respectful and empathetic engagement.
- Disabled Consumers - The largest under-researched 'minority' consumer group in North America, representing 1 in 5 working-aged American adults, $480bn in disposable income and as a result, a truly significant commercial opportunity neglected by businesses, brands and their agencies alike.
- Career Opportunities - Doable and the American Research Institute for Disabled Consumers will provide new or resumed career opportunities in both the advertising & consumer research industries, for talented people from the following groups:
- Any experienced, qualified or aspiring agency talent, living with a condition consistent with the criteria of the American Disability Act 1990.
- Any experienced, qualified or aspiring agency talent living with or recovering from long-term sickness, responsible for work absence/career pause in excess of 3 months and/or any resulting difficulty in working to typical or expected full-time employment requirements thereafter.
- Any experienced, qualified or aspiring agency talent from the US Veteran community, living with a condition consistent with the criteria of the American Disability Act 1990, or a professionally diagnosed, service-related PTSD condition.
We look forward very much to speaking to you and introducing you to this incredible community.
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