Woman -Veteran-owned and operated clinical esthetics practice focused on total wellness. 28 years of experience in the healthcare industry including plastic surgery and dermatology. Started out as a Medic in the Navy, got out after 10years. Challenged the California State Board of Nursing to allow to take the nursing exam based on experience in the Navy and passed becoming a Licensed Vocational Nurse. Attended nursing school and graduated with an Associates of Science in Nursing. After years of working as a nurse switched career path into healthcare administration management. Graduated with Bachelor's in Healthcare Administration Management. Climbed the corporate ladder until becoming COO of a large medical group worth $7M. Went back to school and became a licensed esthetician and opened business in 2018.
DKS Esthetics is a one-stop boutique spa that offers advanced skincare treatments and other specialized services for men, women, and teens with all skin types. Although most spa services are thought of as relaxing, our customized services are created to enhance our client's overall wellness, natural beauty, and aid in the reversal of aging skin. We provide each client with a thorough skin analysis and prescribe them a long-term home regimen plan.
Currently, more than 50% of the revenue generated is coming from our home regimen retail line. Clients are purchasing the skincare products not because of the actual brand but rather because of my personal knowledge and expertise. I have several testimonials, community awards, and 5-star ratings based on clients' results/satisfaction.
Ask:
1. Create an incredible story-telling video of a 16-year-old client that has a skin condition and was treated by a dermatologist and several other estheticians with zero results. Her mother spent thousands of dollars over several years trying to help her daughter. The daughter was being bullied at school, had no self-esteem, wouldn't take selfies, hid behind her mask at school, and wouldn't even eat lunch. They came to me for an evaluation. I placed the client on product only! After 30 days of only using the product -the results were astonishing. You can find photos of her on my Instagram page: @dksesthetics The client and the mother said I changed her life.
2. Next, I would like to start my own skincare line. I already sell products in my spa and online.
3. Continuing to build my brand is very important to the success of the vision of my company. The vision is to have a retail line and to utilize my expert knowledge and become an expert educational speaker that travels and educates on the importance of skincare. Prior to COVID, I was lined up to speak at beauty pageants, high schools, women's conventions, etc. So, I need to be able to market myself as such.
https://suwaneemagazine.com/business-spotlight-dks-esthetics/
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