Corsa La Corsa invites clients to live adventurous lives among a community of interesting people - by building custom Vintage Rallye Land Rovers and curating global adventures for its clients.
OUR PROCESS
We start with buying a 25+ year-old Defender from the UK or UE. We utilize this vehicle for its VIN and original drive train. The rest of the vehicle is built new from the ground up. Every part is custom or bespoke. From the stainless-steel fuel lines to the purpose-made electrical wiring, the custom brakes, and the perfectly race-tuned engine. It's all specially made and crafted for each customer.
TARGET CLIENT
- High-Net-Worth male, age 35-53
- Owns multiple luxury vehicles
- Travels to iconic destinations and stays in luxury hotels
- Interested in style and culture
- Willing to pay to join private, exclusive clubs
The Corsa La Corsa customer is adventurous in mind and spirit. He values independence, authenticity, style, and luxury and spends his leisure time taking adventurous trips to iconic locations across the globe. He values authentic experience over all else and seeks out these experiences in the form of travel, food, hotels, and adventure-based sports like surfing, sailing, and racing.
Our Difference: An Heirloom Investment
The Corsa La Corsa brand will stand out as a timeless, nostalgic brand, both for its styling as well as our decision to build and restore Defenders around the classic Td5 engine. As the Flat-Six engine is to the classic Porsche 911, so is the Td5 to the Land Rover Defender. Our RallyeWorks Td5 is uprated to 300hp and over 450 ft-lbs of torque. With the Td5 now able to be imported into the US as a classic motor. Corsa La Corsa will lead out in being dedicated to this reliable and powerful engine. Furthermore, utilizing the Td5 as our preferred power plant, we maintain the true classic nature of the iconic Land Rover Defender. In so doing, we believe this will secure the Corsa La Corsa Defender as an appreciating asset who's value will increase over time.
THE PROJECTION
Corsa La Corsa will begin building heirloom-quality, classic Land Rover Defenders in the second or third quarter of 2023.
In the conservative case, we expect to build 4 Defenders in 2023, 8-10 Defenders in 2024, and 18 Defenders per year by 2025.
THE MARGINS
Cost of the original donor vehicle: $20k+/-
Cost of parts for full build: $70k-$100k
Cost of labor: $30k
Total Direct Cost: $120K-$150K
Y1 average target price: $185K
Y2 average target price: $205K
Y3 average target price: $225K
Y1 Profit Margin: $50K (per vehicle)
Y2 Profit Margin: $55K-60K (per vehicle)
Y3 Profit Margin: $65K-75K (per vehicle)
OPERATIONAL DETAILS
The Company is in the final stages of completing its first Land Rover Defender 110, which is scheduled to be delivered in mid-May 2023.
The Company has developed a strategic relationship with a reputable UK builder. Our build partner has over 35 years of experience in restoring Land Rovers and can produce each vehicle in 4-5 months. This time frame is less than half the average lead time of the majority of US builders.
ABOUT THE LEADERSHIP
Jason Clarke, Founder, CEO, and Creative Director
Jason is an entrepreneur with more than 20 years of global experience building critical relationships, and working across multiple sectors and countries. He has started companies in the US, the Middle East, and Africa. He has more than a decade of experience leading an NGO working with refugees in the U.S. and the Middle East. He led the development and government relations of a start-up coffee brand in China. Jason has a degree in Law and Society from the Pennsylvania State University and a Master's degree in International Affairs from The Fletcher School of Law and Diplomacy at Tufts University.
THE OPPORTUNITY
Corsa La Corsa LLC is seeking $233,000 over two years in order to launch the Company. Due to our build partner being located in the U.K. we are able to launch the Company with a greatly reduced overhead, as there will not be an initial need for a robust mechanic staff or a large build space. This strategic advantage not only means reduced upfront costs but a shorter build/lead time and a lowered cost of building as well.
With this investment, Corsa La Corsa will be set to become a unique, global lifestyle brand that marries the nostalgia of the Mediterranean with the heritage of the classic Land Rover Defender.
Y1 Investment: $155,000
Y2 Investment: $78,000
DEAL STRUCTURE and TIMING
- Agreement Type: Equity Investment
- Investment Funded by April 30, 2023
- Investment Amount: $233,000
- Year 1: $155,000
- Year 2: $78,000 (held in escrow and released when agreed-upon milestones are achieved.)
- Equity Amount Sold: 15%
- Return of Capital Projected 18-24 Months
PROJECT SUMMARY
Company: Corsa La Corsa LLC
Scope: Building custom classic Land Rover Defenders
Structure: Corsa La Corsa LLC
- GP/LP Structure
- Distribution upon disposition of 10 Defenders
Term:
- Estimated 18-24-month projected return period
- 4 builds projected for 2023
- 10 builds projected for 2024
- 18 builds projected for 2025
Target Buyer:
- High-Net-Worth male, age 35-53
- Owns multiple luxury vehicles
- Travels to iconic destinations and stays in luxury hotels
- Interested in style and culture
- Willing to pay to join private, exclusive clubs
Keys to Success:
- Strong lifestyle brand
- Underserved High-end Classic Car / Defender Market
- Exclusivity within a like-minded community
- Strategic build partner in the U.K.
- Offering global adventures and rallye racing experiences
- First vehicle 80% completed
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