We have QVC, HSN and HGTV with 6 buyers interested in this product line. I’m an inventor and designer of a special fabric the blocks 70 degrees of heat on surface. I'm redesigning products creating blue oceans of non competition disrupting markets. I'm out in the marketplace face to face with my customers researching my perfect demographic. The customer research has already been done out in the market place for the past 2 years at live events & festivals. I've been in sales and marketing for over 30 years prior to inventing this formula.
This is how it all started:
I was concerned about my husband Andy, he is approaching 50 and is fair skinned.
He won't wear sunscreen and I didn't know what to do to help him.
He was really struggling with heat exhaustion and had to drop out of his races.
Andy runs 50K's out in the extreme, exposed heat, cold, rain and wind.
I was desperate to help him. I saw the NASA spaceship re enter the atmosphere,
asked "what if I could do that to a hat" and that's when it all started.
This is more than a head covering, this is real heat protection!
A couple of important points about this new invented technology built into fabric for this hat.
1. There is nothing that exists that blocks any heat, this blocks 70 degrees of HEAT.
2. This is waterproof; the water literally rolls off of it; perfect for light rain.
3. This material is crushable including the bill, memory material.
4. This is washable, most hats can't be washed, it degrades them but this one can be hand washed.
5. This is a very durable hat made to last, yet lightweight and easy to wear.
PROMOTIONAL MATERIAL:
1. This is more than just a SHADE COVERING, This is REAL HEAT protection.
2. There is nothing that exists that blocks 70 degrees of HEAT , SPF does NOT block heat.
3. This is an investment with a lifetime warranty so you'll never need to buy another hat.
4. Everything on the planet ABSORBS HEAT; This hat EATS THE HEAT on the surface so you don't have to feel it.
5. The radiation is LITERALLY STOPPED DEAD IN ITS TRACKS on the surface, it can not get through.
6. Check out this video; it tells all, you will be impressed! I can give you the link to the Vimeo video.
7. What's the difference between THIS and SPF?
SPF is a thicker weave or darker material: BOTH MAKE YOU HOTTER!
THIS LITERALLY BLOCKS HEAT ON THE SURFACE SO YOUR COOL UNDERNEATH.
THE REASONS WHY BUYERS WANT THE HAT FOR CUSTOMERS:
1. We have solved the problem of heat exhaustion and sun protection at the same time.
NOTE: Your audience is at the age that they are more aware of skin protection and usually avoid the heat
but still want to: beach, vacationing, garden, golf, fish, pickleball, tennis, walk the dog, hike, camp.
Currently they are taking their chances of developing skin problems with exposure to the sun and heat
they would love to avoid and stay out longer to enjoy life while the sun is shining; Andy's Amphibian Hat is the answer.
2. The summers are getting hotter for longer periods of time. This is a fact in most hot places in the world and yet this is where our retiree's live.
Your audience needs Andy's Amphibian Hat so they can stay more active in their retirement and do less worrying about their skin.
3. Using a special new technology fabric we are changing the way people think of outdoor extreme temperatures and live and do what they want to do.
4. Your Audience is an active group that likes to do many activities outdoors and Andy's Amphibian Hat is perfect and ready for anything outdoors.
5. This is NEW INVENTED TECHNOLOGY that LITERALLY BLOCKS HEAT.