I started Milkshake Mode in 2018 as a hobby and creative outlet, with only doing that business part-time I was able to gain a following and gain publicity locally and nationwide. I am now wanting to do rebrand and dive into the coffee industry full time. My creativity and experience have brought me to start my new venture with Coffee Mode Co. which I know will have more impact because of the substantial growth in my community for coffee demand.
Our mission is we pride ourselves on providing fresh local coffee. We will work with local coffee bean suppliers, local dairy suppliers, and bakeries to source the freshest, highest-quality offerings.
The company is prepared to introduce the following product to the market:
Designer Coffee with logos of high-end brands to attract a growing trend of Instagram-worthy photos. Along with traditional options to choose from cappuccino, espresso, lattes, americanos, matcha latte, decaffeinated coffee, Irish coffee, cold brew, whipped coffee, and iced coffee.
At Coffee Mode Co., LLC we retail a variety of flavors of coffee, we are an establishment that primarily prepares, serves, and sells coffee via a mobile truck.
The owner has an extensive culinary background:
Culinary Degree in Culinary Science
Bachelors Degree in Communications and minor in Business
10 + years of kitchen leadership
10 + years of experience in customer service
10 + years of Food Industry Experience
4 years of Barista Experience
5 years of Catering Events Experience
4 years of Marketing in Freelance Projects
Published Writer
Loan Repayment Period:
5 years
First Fiscal Year: $120,000
Second Fiscal Year: $250,000
Third Fiscal Year: $550,000
Purpose of Funding:
The total fee for registering the business in the State of Texas - $750.
Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines, and other software) - $1,300.
Marketing promotion expenses for the grand opening of Coffee Mode Co., LLC in the amount of $3,500. This includes shirts, caps, and stickers.
The cost for hiring Business Consultant - $2,500.
Other start-up expenses including stationery, phone - $500.
The cost for the payment of insurance (general liability, workers' compensation, and property-casualty) coverage at a total premium - $2,400
The cost for payment of for vehicle to pull food trailer for 12 months - $9,000
Food Trailer - $15,000
Cost for store equipment (security,signage) - $5,000
Operational cost for the first 3 months (salaries of employees, payments of bills) - $100,000
Storage Hardware (bins, utensil rack, shelves, food case) $3,720
The cost for the purchase of coffee maker and grinder - $1,200
Foodservice equipment (microwave, stove, vents, toasters, refrigerator, blenders, etc.) $18,000.
The cost of the generator for the food trailer - $4,000
The cost for Start-up inventory (coffee beans) 3 options - $6,000 filters, baked goods, snacks, milkshakes, ice cream, beverages - $7,900, retail supplies (napkins, coffee bags, cleaning supplies, etc.) $2,000.
Espresso Machine -$6,000
The cost for the purchase of decor and design and equipment - $3,000
The cost of launching a website - $600.
The cost for the launch party - $3,600.
Miscellaneous - $4,000
Estimated return on investment loan (%): 7% per year
When do you expect to break even on the investment/loan?: Third fiscal year
Target Market(s):
• Mothers with children
• Students
• Tourists
• Food Bloggers
• Foodies
• Businesspeople
• Event Planners
• Corporate Organizations
• Households
• Schools
• Corporate Executives
The steady growth of the market is an indication that everyone enjoys coffee. Statics have shown in 2020, the average American drinks 2.5 - 3 cups of coffee a day between the ages of 21-70 years old.
Short Term Goals:
Build a product and brand for the community to enjoy.
Be the number one coffee company in San Antonio and exceed sale goals weekly.
Long Term Goals:
To have multiple Brick and mortar locations in the state of Texas.
Create our own brand of coffee beans to sell all over the United States and other countries.
Pricing Strategy :
Value-based pricing to maximize profits, and use research and customer analysis to formulate targeted price increases that capture the greatest amount consumers are willing to pay without intimidating customers. Compare pricing to competitors and offer bundles with other products and discounts for students, military, and healthcare workers.
Business Strengths:
Strong, experienced food truck staff
High brand recognition
Prices are cheaper than competitors'
Pride in putting forth innovative drinks and food with the freshest ingredients
Business Weakness:
Limited funds are available
Costs arising due to an increase in food costs
Business Oppritunites:
In a new, emerging food truck market
The main brick-and-mortar competitor has closed.
Collaboration with local businesses and event planners
Business Threats:
The main competitor has lowered its prices
The economic impact due to COVID-19
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