In 2018 Kevin Hamilton, Nick Mack and head brewer Christian Kazakoff founded the successful Canyon Club Brewery in Moraga, CA (“CCB Moraga”), specializing in brewing high-quality, traditionally-styled, craft beer. CCB Moraga houses a beautiful taproom, a restaurant, an outdoor biergarten and a production brewery. CCB Moraga distributes its beer throughout the SF Bay Area and enjoys a loyal fan base within the local community and regional beer lovers. CCB Moraga's ultimate goal is to be the “Third Place” for the local community.
These same founders, joined by talented additions to the team, are now launching a new Canyon Club Brewery location, located within the picturesque Danville Livery. Canyon Club at the Livery will provide patrons with the relaxed outdoor vibe of a biergarten with live music, and families, children and pets are a welcome part of the experience. Key design features will include a stylish indoor bar and restaurant, a large outdoor biergarten with a myriad of seating options, fire pits, and communal areas for guests to enjoy in comfort.
Canyon Club Brewery at the Livery
This expansion of the beloved "Canyon Club Brewery" brand into new territory is part of an overall strategy to grow brand recognition, presence and market share within the greater East Bay. We would love for you to join us for the ride.
- We will be opening a taproom and restaurant in The Danville Livery under the Canyon Club brand
- This taproom will provide a full-service kitchen as well as a bar, and a small brewery system.
- In addition to Canyon Club’s award winning craft beer, we will serve local guest beers, wine, ciders and mixed cocktails. The kitchen will offer a full menu of elevated brewery fare for lunch, brunch and dinner.
- Canyon Club at the Livery fills a void in this area of Danville by supplying a casual, family friendly outdoor dining experience complete with live music.
- We have secured a lease for a great space comprising approximately 4,400 square feet of indoor dining and a 3,000 square foot biergarten.
- Great lengths will go into the design and execution of the space. The biergarten, positioned in the heart of the Livery plaza, will become a defining element of the area, and highlight the natural beauty of the landscape.
- The Canyon Club at the Livery will be owned and operated by a team of proven business owners, restaurant managers, brewers and chefs.
Given CCB Moraga’s success in the Lamorinda market, we sought out areas with similar demographics and culture. Average household income is estimated at over $200,000 and the median age of the population is 43.4, the low end of the 45-64 age range responsible for the highest per-person alcohol consumption (Institute of Alcohol Studies). Demographer William Strauss, noted this age group is characterized by their search for “community and work-life balance” and “an affinity for understated quality”.
- “Danville and the surrounding areas show a deficit gap between the amount of demand vs the amount of supply in places to drink alcohol. This deficit also holds true in “places to purchase beer” and full service restaurants”. — Danville Market Analysis 2020 (Institute of Alcohol Studies).
Target Markets
With a population of 44,000 residents, Danville is not a large market per se, but demographically, it’s one well-suited for this venture. Our core guests will likely consist of local residents of Danville and a surrounding 15-minute drive radius. A driving radius of this size is similar to our experience at CCB Moraga, where the bulk of the guests come from the Lamorinda area, followed by Oakland to the west and Walnut Creek and Concord to the east.
- A 15 mile drive radius from Danville includes a population of roughly 280,000 and jumps to 350,000 during work hours.
- It’s uncommon to have an establishment that is equally adored by adults and kids, and when executed properly, it’s a huge competitive advantage.
- The businesses in the immediate area surrounding the Livery shopping plaza consist mainly of real estate offices, professional and financial services, and some retail. This is a great population to garner business via healthy take-out lunch options and small bites for business meetings and happy hour gatherings.
Ray Oldenburg’s book “The Great Good Place” outlines the social importance of having a “third place” in a community—your home being your first, work being your second (sadly) and the third being a meeting place for the community. You see it in many cultures; the English pub, the German biergarten and the French café or brasserie. These are all areas characterized by “accommodating to all, providing good food and drink but with conversation being the main activity.” This is exactly what Danville needs and wants, here are some comments from residents.
- “I love you guys, when are you coming to Danville”!
- “Danville needs a place like Canyon Club”.
- "There's nothing like this, this place is going to be amazing!"
- "You will see us here everyday!"
We have a full prospectus available along with renderings of the space. Construction is roughly 50% complete and we're looking for $300,000 to complete construction via a loan or an equity position in the business. We look forward to hearing from you and we would be happy to share the full prospectus or provide a private tour.
Ready to Ask For Funding for your company?
Post a Funding Request