Breathe88:
Company Overview:
Breathe88 passionately reimagines the intersection of art and business, pioneering an approach where brand strategy and community engagement converge through transformative art. At the core of our mission is a dedication to solving the widespread problem of disconnection in modern business practices. We aim to bridge the gap between corporations and communities, bringing them together through the power of art. Driven by a profound commitment to revolutionize these interactions, we strive to make business practices not only more dynamic and inclusive but also deeply interconnected with community values. Our mission is fueled by a fervent desire to transform the business landscape, using art as a tool to inspire, engage, and unite, thereby fostering a ripple effect of positive change across industries and communities.
Core Offerings:
1. Brand Strategy Development:
Immerse yourself in our distinctive approach to brand strategy, where storytelling takes centre stage. We create compelling narratives that not only define but also broaden your brand's impact, fostering a diverse and inclusive environment. Our strategies ensure that every voice within the community is heard, respected, and integrated into the brand’s ethos.
2. Innovative Marketing Solutions:
Experience marketing reimagined through the lens of transformative art. Our campaigns are crafted to remain adaptive across various stages of business cycles, ensuring your brand stays relevant and resonant even in fluctuating markets. We excel in navigating these transformations, maintaining your brand’s position at the innovation forefront.
3. Community Engagement Initiatives:
Explore our dedicated strategies for strengthening community bonds. We believe in nurturing authentic connections that evolve alongside your brand, laying a robust foundation within the community that fosters mutual growth and understanding. Our initiatives are designed to not only engage but also empower the community, creating lasting impacts.
4. Workshops and Training:
Engage with our workshops that delve beyond traditional concepts, focusing on transformative storytelling and branding in dynamic settings. Learn to navigate your brand through transformational cycles, equipping your team with cutting-edge knowledge and tools essential for thriving in an ever-changing landscape.
Business Model:
Our revenue is derived from comprehensive service packages tailored to each client’s needs, including consulting fees, retainer-based partnerships for ongoing strategic support, and tiered subscriptions for our digital learning platform. This diversified model ensures a steady income flow while providing flexible options for our clients.
Target Customers:
Our services cater to a broad range of clients:
Corporate Entities: Looking to revitalise their brand and deepen their market engagement.
Non-Profits and Educational Bodies: Seeking to enhance their community impact through inclusive storytelling.
Start-Ups and SMEs: Needing to establish a strong market presence with limited resources.
Team and Credentials:
Led by Yvonne Niwahereza Colangelo, a transformative leader and recent recipient of the prestigious 2024 40 Under 40 Business Excellence Award, Breathe88 boasts a diverse team of experts in art, marketing, psychology, finance, and strategic development. Yvonne’s unique background in finance and transformative art, coupled with her visionary approach to integrating these disciplines, has propelled Breathe88 to the forefront of innovation in business strategy. Under her guidance, our team leverages deep industry knowledge and interdisciplinary expertise to deliver unparalleled insights and tailor innovative solutions that meet the evolving demands of the modern market.
Growth Strategy and Projections:
Projected to grow by 50% annually, Breathe88 aims to reach profitability within three years. Our growth strategy includes expanding our digital platform to include AI-driven analytics for personalized marketing insights, scaling our community engagement models to national levels, and enhancing our physical presence. Recognizing the importance of a collaborative and inspiring environment for our creative team, we plan to expand our office space to accommodate growth in staff and operations. This expansion will not only support our increasing activities but also improve our ability to host clients and workshops, further solidifying our position as a leader in transformative business practices.
Investment Request:
We seek an investment of $800,000 to enhance our digital infrastructure, expand our team, and increase our market reach. This funding is pivotal in enabling us to introduce next-generation services and further solidify our position as leaders in transformative business practices.