BHBTV (Brokers Helping Brokers TV) offers a detailed and multifaceted business model, catering to the mortgage and housing industry in North America:
- Nature of Business:
- BHBTV is a 24/7 streaming platform, acting as a virtual conference and trade show for the mortgage and housing industry across North America.
- It has become a household name in the industry, offering a community for industry professionals to share knowledge and insights.
- Platform Accessibility:
- Available on iOS, Android, all Smart TVs, and desktop, making it easily accessible.
- Value Proposition:
- BHBTV provides a user-friendly interface for clients to format content, positioning itself as an ideal solution for companies looking to boost their brand and disrupt the traditional conference model.
- It's the largest free online streaming mortgage conference, reaching over 100,000 mortgage professionals in the U.S. and Canada.
- Business Model:
- Monetized through the sale of virtual trade show booths to industry partners like mortgage lenders, real estate lawyers, and insurers. These partners post rich media content for an annual fee, which provides a continuous stream of content for users.
- Market Scope:
- Significant growth in the Canadian mortgage and housing industry, with expansion into the U.S. market. The U.S. has a larger base of mortgage professionals and potential exhibitor channel owners, indicating substantial scaling potential.
- Leadership Team:
- CEO Chris Baker: Brings nearly 20 years of experience in the mortgage, housing, and financial services industries. He has a background in education, sales, and marketing, and has been recognized as a Service Provider of the Year and CMP magazine rising star.
- CMO Tim Matthews: Known for his expertise in developing business strategies and marketing leadership, Tim has a proven track record with global brands and brings substantial experience in driving commercial growth.
- COO Bernard Anderson: A business executive with over 30 years of experience in various sectors, including finance and international trade, Bernard brings a broad perspective to business development and strategic planning.
BHBTV's unique model not only serves as a platform for industry professionals to connect and learn but also offers an innovative marketing and educational tool for companies in the mortgage and housing industry. This positions BHBTV as a key player in the digital transformation of industry networking and learning.
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