Bailey & Daisy Series is a children’s brand built around two real-life rescue dogs who inspire heartwarming stories and impactful lessons.
Created by author Shawn Stewart, the brand blends storytelling, emotional connection, and social responsibility to create a fully immersive experience for families. Each book centers around Bailey and Daisy’s adventures, with themes like friendship, empathy, self-worth, and giving back—all written for kids ages 4–8.
The brand currently includes:
• Hardcover, paperback, and eBook storybooks
• Follow-along coloring books (ages 4–6)
• Plush toys modeled after Bailey and Daisy
• Signature rhinestone dog collars (for kids and pets)
• Branded youth apparel
• An original theme song (with future multimedia potential)
Our business model combines direct-to-consumer sales (via our website and TikTok Shop), online retail (Amazon), affiliate partnerships with animal rescue organizations, and plans for future merchandising, licensing, and animated media.
We’ve self-funded all foundational costs—including LLC formation, licensing, trademark filings, production of our first titles, plush toy prototyping, and branding. Our first two storybooks and companion coloring books will be fully published by August 1st, with a third holiday-themed release coming in October.
As a former recording artist and now full-time creator, I’ve poured my professional experience into building a strong, scalable brand that resonates with both children and parents. I’m supported by a talented illustrator, early partner organizations, and a growing marketing team helping drive engagement.
Our TikTok audience has grown to nearly 15,000 followers in under 7 months, with over 100 videos and strong consumer interest in our books and mission.
Giving back is at the core of Bailey & Daisy. We donate 10% of every sale to animal rescue. We’ve already partnered with several organizations who receive affiliate revenue for promoting the brand—and we plan to expand this program nationally as we scale.
We’re seeking a strategic investor—not just capital, but connections.
We’re looking for a partner who believes in our mission and can help us grow through:
- Retail or licensing introductions
- Children’s media, publishing, or distribution experience
- Influencer or affiliate network access
- Strategic guidance and mentorship
Use of Funds
Investment will be used to:
• Scale product manufacturing (plush toys, merch, books)
• Fund illustration and production of future titles
• Expand paid marketing and influencer partnerships
• Support fulfillment infrastructure and retail rollout
• Explore animation and licensing opportunities
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