Anvil Ammo and Arms Proposal
Phase 1
10 million investment
1 Equipment for ammunition production, inspection, packaging, rifle production and shipping for wholesale and retail sales.
2 Our own Branded line of coffee.
Having the buying power in this industry to purchase components in large quantities is the difference between being at the bottom of a waiting list and top priority. My initial goal is to produce 2 to 3 million rounds every 2 months of 556 and 9mm. All stamped with our logo.
I started this company last year just before all the lockdowns began with the intent on providing the general public for affordable, quality ammunition. Components that were easily found last year soon became months to years backordered. Last year DHS also began putting a lot of midsized manufacturers under contract for common calibers to the tune of 1.8 billion rounds. This was one of the main reasons for the ammo shortages. Just last month the Administration decided to ban all ammunition imported from Russia. This constitutes 25 to 40% of the ammunition available for civilian purchase. Between the DHS last year and the ban this year the public doesn’t have a lot of options for quality affordable ammunition. At 5 to 10 cents per round profit, the more rounds we make the more we make. Timing is right.
Coffee had been done in the firearms area very successfully. By a coffee company that decided to attach themselves to the 2A community through smart marketing. They built a 5 million dollar facility in Tennesse just to roast their coffee. We are a 2A company. What makes our coffee unique and better is our roasting method, Infared Roasting. Only 2 percent of the world's coffee is IR roasted. It's not a new method. Just a very expensive one to set up. IR roasting doesn’t burn the coffee bean. That means less of a chance for bitter batches. Less acidic in nature to, meaning people that love coffee but get heartburn can enjoy coffee again without the fear of heartburn. A much fuller flavor since the beans are not burnt or damaged from the roasting process. The best part of our coffee line is that a lifelong friend of mine is the VP for the largest IR roasting facility in the US. He has already agreed to roast and package our coffee for us. So, no startup costs for a roasting facility for us. A really reasonable price per bag as well. We can have the coffee infused with different flavors to add to the lineup. Hazelnut, mocha, white mocha, cinnamon, bold, medium, espresso. In bean and already ground. Using unique names for our coffee that go with our industry. Both of these are billion dollar industries. I know we can get a large part of these industries. Combining both into one through marketing is something I haven't seen yet. Yes, people have done one or the other. I am looking for an investment with the right person. Unlike other investments with a long period of time for ROI, we will be producing ammo at the rate of 2 to 3 million rounds every 2 months, that number will grow with each cycle. Component supply will be the only deciding factor in production rate. As our reputation grows with every cycle, so will the demand for our products. We can add more machines and more components. Growing each cycle and growing our profits as well.
Phase 2
15+ million investment
The first phase plus
A range with coffee shop, BBQ smokehouse and machine shop. I believe there is something missing in the indoor range industry. What's missing is an experience. Go to most any range, they are plain. They just serve one purpose, to provide a place for people to shoot safely and out of the weather. What I want is to provide an atmosphere that people will want to bring their friends and family to . A place to hang out. A place to shoot, drink coffee and in the process get trained in firearm safety and marksmanship without even knowing it. A 10 to 15 lane range with one lane dedicated for a minigun. A minigun lane would provide people that have the money the chance to burn up 1000 rounds in 20 seconds. Something they would never be able to do otherwise. Our facility would have a
retail storefront,
coffee shop,
BBQ smokehouse,
machine shop that produces our own branded AR platform rifles and ammunition, public range bay,
private VIP/tactical wide lane range bay with vehicle access door,
Private VIP seating,
milo training system so law enforcement can book range times for shoot don’t shoot training.
3 lane 100 yard indoor rifle range.
Yearly and limited lifetime memberships with perks.
All these things are geared towards increasing sales of our ammo, rifles and coffee. The initial phase can make all of this happen within a couple years. I believe the timing is perfect right now due to all that is going on in the world. When times are bad and ammo is in short supply people buy ammo to store it. When times are good people buy ammo to shoot it. Ammo and coffee are both consumable items that people will buy before other non essential things.
I have people who are experts in each of these fields ready with a vested interest for this to happen. A master machinist, outside sales expert, A Navy veteran with customer service and acquisition skills.
I'm wanting to build a world class destination range that will attract corporate security, law enforcement and others that want a great place to train. They will gave a chance to try our equipment and ammunition and become clients as well. We are located just 5 minutes from Silver Dollar City an 15 minutes from Branson, MO. The Midwest's entertainment center. People will come to train here and get a taste of the area as well.
I'm offering equity and profit sharing along with at cost ammo and our wares.
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