Amazing Grace Wines
Business Plan
VISION: Amazing Grace Wines will create and market 3 Wine Label Varietals that represent 3 elements of finding friendship, togetherness and love – Destiny, Blessed and Cherished
MISSION STATEMENT: Amazing Grace Wines was born from a love story that dreams are made of. The concept was developed by a guy from Ohio and a gal from California. Two independent souls who had spent their lifetimes looking for each other. Destiny intervened and fate allowed this guy and gal to finally meet. A long-distance romance blossomed; marriage soon followed. Amazing Grace Wines is a testament to all of us who are blessed and cherished to be with that ‘one person’ who truly is their soulmate. Amazing Grace Wines will be managed by Nicholas and Lisa Adams. Nicholas and Lisa met in November 2019 and are the inspiration for Amazing Grace Wines. Nicholas and Lisa plan to bring Amazing Grace Wines to reality using their individual and combined skills along with their deep love for each other. Wine is many things to many people. Amazing Grace Wines wants to celebrate wine for the capacity it has to bring love, happiness and joy to any celebration.
TARGET MARKET: The target market for Amazing Grace Wines is individuals who are looking for a bottle of wine to celebrate their friendship and love of one another. Whether it’s a newly established couple, a bride and groom about to marry, an older couple celebrating their anniversary or a family/friends celebrating together. Marketing of Amazing Grace Wines will be through ecommerce/direct to consumer channels. There is potential as well to develop pop up tastings by making use of a ‘mobile tasting room’ or locating a multi wine tasting room location to further increase sales.
PRODUCTS & SERVICES LINE: Initial product line will be an offering of 3 varietals:
· Blessed Red Wine Blend
· Cherished Chardonnay
· Destiny Pinot Noir
Target price per bottle: $12.99 - $14.99(this will be subject to change, once pricing is fully determined)
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