Social media as we know it is crumbling around us. The powers that be are scrambling, trying desperately to restructure their platforms and salvage their empires, but what if it’s too late? Censorship, user data harvesting, spying: has it all passed an inevitable tipping point? Aligned Social is a new social media platform about to hit the digital landscape that believes it’s time to start from scratch. There’s no better time than when it’s all burned down to the ground to rebuild and redefine the future of social media. Aligned Social is the fresh start we’ve all been waiting for.
Our vision for a new way to social began long before the layoffs and chaos of the current industry. With the filters and manipulation of ads increasing exponentially over the years, we had been dissatisfied with our social media experience for some time, so we sat down together as a team to do something about it.
Enter: Aligned Social - starting from scratch to build a social media platform for the people, putting people over profit, mental health matters front and center, and curating authentic connections all over the world.
These three areas of value are the foundation of everything we do at Aligned Social:
- Curate Connection: we’re putting the “social” back in social media to reconnect a divided population. We believe in creating genuine, authentic connections between people, and using technology with the best of intentions and no personal agenda opens us up to the most opportunities for true connection. Our people-first mentality puts our users in control of their own connections, altering their own algorithms seasonally to align with their current state of being. With no agenda of our own and therefore no reason to manipulate your content for you, this also means… no ads bogging down your feed! Recommendations will be tucked away in a neat little toolbox, available only if you so choose.
- Mental Health Matters: the mental health implications behind social media usage were one of our biggest topics to tackle. Embodiment and intent are key places to start in order to reduce mindless scrolling. Though specific features are ever-evolving, Aligned Social will proudly feature a mindful login screen with prompts for introspection and intentionality, providing users with the unique social media experience they’re looking for. Further, Aligned Social will be a safe space to be yourself, with a team of mental health professionals at the ready to combat any triggers that may pop up unexpectedly.
- People Over Profit: we’re extremely aware that big tech companies make big tech money, but we’re disappointed by the lack of big change we’ve seen from these so-called leaders. Therefore, Aligned Social has committed to giving 10% of revenue back to the community from a list of pre-vetted charities from day one. The best part? Once again, the control is in the users’ hands, allowing them to determine where their money goes! Instead of capitalizing on advertisements, we’re asking users to invest $5/mo into their mental health and the betterment of society, 10% of which they get to choose where to donate. It’s a win-win.
So who are “we” exactly? The minds behind Aligned:
- Cassandra Shuck: CEO “Raise the consciousness of the collective”
Cassandra’s vision for Aligned comes from her experiences as a serial entrepreneur and shamanic healer along with her desire to heal the world. She has a vast knowledge of technology from her time at some of the largest companies in the world as well as running her own digital marketing company for the past decade. Cassandra not only has the heart but the expertise to make Aligned Social successful.
- Kaylin Kustura: COO “Give belonging and acceptance to all”
Kaylin’s passion for Aligned began with her psychology background and a fascination with people and their mental well-being: what makes people tick? As an early adopter of social media, Kaylin has seen the mental health effects on society firsthand. This, in combination with her formal education, led to a desire for a safe space where people could exist authentically and create genuine connections.
- Jade Miller: CPO “When you heal yourself, you heal the planet”
Jade’s ethereal knowledge of human beings as an astrologer allows her to see a bigger picture, valuing people simply for being people. She, too, sees the mental health effects of social media and has the scrappy determination to create a better future for as many people as possible. Her experience of escaping life in a cult shows what Jade is capable of when she’s working towards what she knows to be right.
- Thomas Shuck: CCO “The cost is great, but the cost of doing nothing is catastrophic”
Thomas’ expertise lies in the details. With a keen eye for what’s right and wrong, Tom not only sees the necessity for an innovative digital platform but also a fresh look at what’s going on behind the scenes, the “why” behind the technology. Who stands to gain from a whole, healed society? Tom’s going to scour every document to find out and keep the mental (and financial) cost to a minimum.
Aligned Social is the new way to social. From start to finish, we’ve burned it all down to start from scratch and create a fresh way to connect in an authentic and meaningful way. Between our passion for the project and our combined expertise, the app will successfully launch one way or another, but it goes much quicker with your help. We live in an instant gratification society and we’re ready for a social media reset right NOW.
Now’s the time to get behind Aligned.
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