Above the Lily Co is a real estate company that focuses on sustainable real estate development of social enterprises. It is a parent company of two social enterprises if it’s own; By: RubieAllee and Royaldental District. Both enterprises are focused on bringing a specific community together through education via digital and physical products.
By: RubieAlle is an influencer brand and our flagship company. It is the business for which we are seeking funding. We provide our niched audience of moms and wives and a few husbands who are new and upcoming stay at home entrepreneurs with a membership, coaching program and a mastermind that teaches the knowledge and tools they need to get their digital marketing or private labeling businesses off the ground. Our mission is to help as many parents get their time back into their hands to be able to serve their families better and be present with their spouses and children by building that online empire and automating as much of the process as possible.
By: RubieAllee also has their own physical products also tailored to the same audience. Their signature products are baby wash and lotions and a postpartum gift box made with natural ingredients, each with an oil, herb, or fruit from the island of Jamaica (the land of the birth of the influencer). The intention is to give back to the small farmers of her childhood community. As a dental surgeon, who spent a great deal of time studying biochemistry prior, this is a passion of hers. The dream is to open a zero waste refillery with different privately labelled products, soaps, baby balms, baby wash/shampoo, candles, bath salts, bath bombs etc.
The second aim of By: RubieAllee is to eventual renovate a fixer upper into one of the first black owned birth and wellness centre in Massachusetts- again a service to the same niched audience that is well needed in this time and location.
As the founder and CVO of Above the Lily, this is my American dream to invest in and build a million dollar company in the United States. My partner is a foreign trained medical professional, making strides in furthering his education to practice in the United States and would possibly be the Ob/Gynae on call for our free standing birth centre. Either way, we are well equipped in making the right decisions in terms of interviewing and hiring staffing when the time comes.
As an influencer brand model, the intention is to take a targeted audience on a journey through content creation as this dental surgeon leaves her career to being a full time stay at home mother building a business from home. We intend to use both organic and paid advertising to target our ideal customer to join our journey.
I am looking forward to having you on board to see this vision and mission through.
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